Bug Out Bar Launches Flagship Protein Bar Made With Crickets

OAKLAND, Calif.– Bug Out Bar launches its first product, a chocolate brownie flavored cricket protein bar, now available for purchase at bugout.bar. Seen as an unconventional food source to some, Bug Out Bar is energized by the possibilities of decreasing the environmental footprint of our food by utilizing edible insects, namely, cricket protein as the central ingredient in their products.

“We think that the key to being a healthy, happy, and optimally fueled human is to look to our ancestors for clues. In dietary terms this means eating closer to a preagricultural diet rich in plants and occasional animals, including insects,” explains co-founder Michael Chesher. “Perhaps the strongest argument for eating insects like crickets is their potential as a sustainable source of protein and nutrients. Crickets require less environmental inputs than other animal protein sources to produce an equivalent amount of nutrition.”

High Protein, Low Impact

Crickets require significantly less water, land, and feed to raise than other sources of animal protein, and can be farmed vertically in urban environments, making them a remarkably environmentally efficient protein source.  Shifting to edible insect-based calories, our food system could transform and reduce greenhouse gas emissions by a factor of 100 times.

Nutrient-dense

Seen as a weird food source to some, edible insects are a powerful source of nutrition, already enjoyed by two billion people worldwide. For example, pound for pound, cricket powder contains all nine essential amino acids, two times the protein of beef, more omega-3 fatty acids and six times the B12 of wild salmon, and contains anti-inflammatory probiotic fiber for gut health.

“As active people looking to stay fit and eat foods that are better for the planet, Michael and I created Bug Out Bar to be a snack we could feel great about eating when on long hikes, after working out, and anytime for a protein-rich boost,” co-founder Tim Roth shared, “We think crickets are the right kind of weird, and are thrilled to bring Bug Out Bar to the world.”

Now available for purchase at bugout.bar for $42.00 per twelve-bar box with free shipping, Bug Out Bars’ chocolate brownie flavor contains 15 grams of protein and is made with almond butter, cricket protein, pea protein, dates and honey for natural sweetness, organic cocoa, organic coconut oil and sea salt.

About Bug Out Bar

Bug Out Bar is a food company on a mission to create foods that are convenient, nutrient-dense and sustainable, to fuel your adventures. Edible insects emit less greenhouse gases than beef and are more nutrient-dense than plants, making them an optimal nutrition source with a smaller environmental footprint. With cricket powder as a central ingredient, Bug Out Bar’s flagship protein bar optimizes nutritional value with sustainability. To learn more, please visit bugout.bar.

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