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PROBAR Launches Two New Meal Bar Flavors

SALT LAKE CITY, Utah– PROBAR LLC, creator of delicious and convenient, organic whole superfoods that power active lifestyles, has announced the launch of two delicious new PROBAR Meal Bar flavors, Blueberry Muffin and S’mores. The newest gluten-free additions to the line boast at least 9g of protein per serving and are naturally flavored.

“We’ve always believed in providing natural, delicious, and convenient foods that boost your everyday performance,” said Jeff Coleman, co-founder and CEO of PROBAR. We’re excited to introduce two new summer-inspired Meal Bars. Nothing says summer like fresh blueberry muffins or s’mores by a campfire, and our new flavors bring these delicious flavors to life in a way that doesn’t weigh you down and delivers sustained energy for the adventure ahead!”

The brand’s cornerstone product line, PROBAR Meal Bars are made with real superfood ingredients such as fruits, nuts, and seeds for a naturally delicious taste. Each bar is carefully blended, not baked, to maintain optimal nutrition and packed with plant-based protein and fiber for a nutritious and convenient meal replacement on-the-go. Already available in 12 crave-able flavors, the two new crowd-pleasing flavors will hit retail shelves right in time for the return of summer. Additional details include:

  • S’mores– Nothing is more reminiscent of summer than a gooey s’more, and this bar puts a nutritious twist on your childhood favorite! Teeming with seeds, nut butter, real fruits and nuts, this bar is a nutrient-packed way to fuel yourself.
  • Blueberry Muffin– A delicious better-for-you take on an indulgent breakfast classic without the guilt. Made with real fruit including sweet blueberries and dates for natural sweetness, this bar is the perfect replacement for your next breakfast.

PROBAR offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews and live Probiotic Bars. Made with whole superfood ingredients like nuts, fruits, and seeds for optimal nutrition, each PROBAR product is designed to boost performance, satisfy hunger and keep you energized no matter where your day or adventures take you. All PROBAR foods are vegan, Non-GMO Project Verified, Certified Gluten Free and kosher.

PROBAR foods are available at select natural and conventional retailers nationwide including REI, Whole Foods, Kroger, Albertson’s and online at Amazon.com. To learn more about PROBAR’s full portfolio of plant-based, whole-nutrition foods, please visit theprobar.com/.

About PROBAR

PROBAR is the creator of delicious and convenient, organic whole superfoods that power active lifestyles and official partner of U.S. Ski & Snowboard. Co-founded in Park City, UT by avid trail runner, Jeff Coleman, PROBAR was created with one mission in mind: to craft a plant-based, organic nutrition bar for athletes and outdoor enthusiasts that delivers performance and tastes delicious. All PROBAR foods, including PROBAR Meal  On-the-Go Bars, Protein Bars (formerly known as “Base”), PROBAR live Bars, PROBAR Bite Bars and PROBAR Bolt Energy Chews are vegan, Non-GMO Project Verified, Certified Gluten Free and kosher. Since its inception in 2003, PROBAR has stayed true to Jeff’s original passion for plant-based whole superfood nutrition as the foundation for optimal performance, and making real food convenient, sustainable and tasty for all. So, whether you’re training for a marathon, mountain biking, hiking or simply need to refuel between work meetings you’ll be satisfied and energized to power through. PROBAR is available nationwide at natural, conventional and specialty stores as well as online at shop.theprobar.com.

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