Green Giant Introduces Simply Steam Riced Veggies

PARSIPPANY, N.J.— Green Giant has announced the newest addition to its popular Veggie Swap-Ins line, Green Giant Simply Steam Riced Veggies (MSRP $1.99) a line of frozen, seasoned riced vegetables with a cauliflower base that are  offered in small, microwavable pouches perfect for a snack, side dish or meal anytime. This convenient new way for consumers to enjoy the Green Giant Veggie Swap-Ins line is available in four varieties – Riced Cauliflower Casserole, Riced Cauliflower with Broccoli Florets & Cheese Sauce, Riced Cauliflower Italian Style and Riced Cauliflower & Cheese Sauce – each ranging from 40 to 120 calories per serving.

“The Green Giant Veggie Swap-Ins line has been one of the most exciting introductions to freezers across America and is perfect for busy families that want to add more veggies to their meals.  To date, however, the line has been available only in larger, non-seasoned varieties,” said Jordan Greenberg, Executive Vice President & Chief Commercial Officer, B&G Foods. “Green Giant Simply Steam Riced Veggies marks our entry into the seasoned, riced vegetables marketplace, offering consumers an incredibly delicious way to enjoy veggies in a convenient serving size that easily stacks in the freezer, and at a great price. Whether they are looking for a simple lunch solution, or a quick dinnertime side, fans of our Green Giant Veggie Swap-Ins line are sure to love the convenience and great taste of ourGreen Giant Simply Steam Riced Veggies.”

The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.

For more information about Green Giant Simply SteamRiced Veggies, please visit:

About Green Giant

Green Giant has been helping families find new ways to enjoy vegetables picked at the peak of perfection for over 100 years. Through the years, the iconic Green Giant brand has introduced innovative products and become synonymous with delicious and high-quality vegetables for families. Most recently, the Green Giant brand’s launch of its convenient and award-winning Veggie Swap-InsTM line, which includes Green Giant Cauliflower Pizza Crust, Green Giant Riced Veggies, Green Giant Veggie Tots, Green Giant Mashed Cauliflower, Green Giant Veggie Spirals and now, Green Giant Simply SteamTMRiced Veggies, has reinvigorated the frozen vegetable category. For more information about Green Giant, including simple recipe ideas, please visit

Reader Comments