Coconut Bliss Announces Rebrand
EUGENE, Ore.— Coconut Bliss, the family-owned, dairy-free ice cream producer creating award-winning, plant-based frozen desserts, is thrilled to announce a momentous company-wide rebrand, its first in 10 years. The new branding, which includes artfully designed packaging for all Coconut Bliss products and a completely revised company website, brings Coconut Bliss’ delectable products and mission to life in an invigorated and inspired way. Coconut Bliss’ rich taste and high-quality ingredients are a focus, depicted through illustrations of each flavor’s tasting notes that beautifully showcase the ingredients found in each flavor.
“Since 2005, Coconut Bliss has been committed to using certified organic and ethically-sourced ingredients of the highest quality,” said Kim Gibson Clark, president and CEO of Coconut Bliss. “For our first brand refresh, the goal was to push ourselves to create a cohesive new design reflecting the passion, purpose and taste of Coconut Bliss that has delighted our dedicated fans for years. I am happy to say that we have accomplished our goal.”
In conjunction with Coconut Bliss’ company rebrand, the company is proud to introduce eco-friendly pint packaging, the very first-of-its kind, as part of its commitment to sustainability. Coconut Bliss is the first to use plant-based bio resin polyethylene pint cup packaging, made from the husks of sugar cane, as an environmentally-friendly alternative to traditional petroleum-based polyethylene resin materials. The packaging is also made from 97 percent bio-based resources.
“As a USDA Certified Organic and Non-GMO Project Verified company, Coconut Bliss is always looking for ways to limit its environmental footprint,” said Clark. “That’s why, in conjunction with our ambitious rebrand, we are so excited to introduce this cutting-edge packaging that performs like traditional ice cream packaging, without the same environmental concerns. Plus, we love the fact that our plant-based ice cream is now served in plant-based packaging.”
Newly-branded packaging of Coconut Bliss’ full line of ice cream products can now be found everywhere Coconut Bliss products are sold, including top grocery retailers such as Whole Foods, Safeway and Sprouts Farmers Market. Find Coconut Bliss products near you, or order them directly online at coconutbliss.com.
About Coconut Bliss
Coconut Bliss is a dairy-free ice cream producer creating 100 percent plant-based flavors of ice cream pints, bars and sandwiches. USDA Certified Organic and Non-GMO Project verified, Coconut Bliss is made with cholesterol-free coconut milk and sweetened with agave syrup. Every Coconut Bliss product is also certified vegan and gluten free, and uses ethically produced ingredients of the highest quality. Subsequently, Coconut Bliss has received the Women’s Choice Award for America’s Most Recommended Frozen Dairy-Free Dessert for four years running. The woman-led company values social justice and sustainability, and has partnered with the Water, Agroforestry, Nutrition and Development Foundation (WAND) to provide business opportunities for women in the Philippines. Family-owned and based in Eugene, Oregon, Coconut Bliss has been operating since February 2005.
