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Bakkavor USA Launches Breadeli Bread

CHARLOTTE, N.C.– Breadeli, a new brand of artisanal breads, is launching a variety of Rustic Flats at the 2019 Natural Products Expo West, Booth H1228.

Headed by Bakkavor Bread USA, Breadeli is the company’s first foray into the US bread arena. Already the clear leader in the UK’s chilled bread space, Bakkavor dominates the industry with an 81 percent share, and growing, in the UK market.

Bakkavor is thrilled to expand their expertise into the US with the launch of the Breadeli Bread brand. Breadeli’s Rustic Flats are baked using a day-long process at the new 35,000 square foot Bakkavor USA manufacturing site in Charlotte, North Carolina to become an industry leader here in the US.

“Bakkavor decided to invest in the US bread market to spice up a category that hasn’t been overly innovative in recent years. In a somewhat stagnate industry, we are confident that our Breadeli Rustic Flats will reignite the consumer’s love for bread. We built Breadeli around the current trends and understanding that people want better-for-you ingredients and versatile products that take you from breakfast to dessert. Our Rustic Flats do just that,” said Ben Waldron, Bakkavor USA president and CEO.

Simply Amazing Bread

Taking time and doing the little things right, makes all the difference. The folks behind Breadeli live and work by that statement. It takes 24 hours, from start to finish, to create each loaf of their delicious, light, airy, and delightfully chewy Rustic Flats. It all begins with the soul of the bread, their secret-recipe sourdough starter, and end with their rich range of toppings that beautifully enhance these tender, handcrafted flats. Free from artificial flavors and preservatives, you can, and will, feel good about making this bread a regular part of your diet.

Incredibly versatile, Breadeli Rustic Flats can take you from breakfast to dessert and every snack in between! Serve with butter alongside your morning eggs, pile high with sandwich fixings, top with sauce and cheese to create a delicious pizza, slather with Nutella– the options for delicious creations and recipes are limitless. Take your pick from five mouthwatering flavors: basil pesto, roasted tomato, garlic butter, original and Italian herb.

About Bakkavor

Bakkavor is the leading provider in the large and fast growing fresh prepared foods market in the UK, with operations in the US and China. Bakkavor employs over 19,000 employees in 39 locations, developing and producing innovative foods for a wide variety of occasions and budgets. To learn more: bakkavor.com

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