2019 EXPO WEST COVERAGE IS SPONSORED BY

Amazing Grass To Showcase Four New Lines at Expo West

NEWPORT BEACH, Calif.– Amazing Grass, the nation’s leading brand of plant-based, whole-food powdered supplements and nutrition bars, is showcasing four exciting new lines, Amazing Protein Glow, Green Superfood Detox Effervescent Tabs, Organic Grass & Shrooms Smoothie Booster and Kidz Superfood Protein + Probiotics, this year at Natural Products Expo West. All four product lines feature the brand’s signature farm-fresh greens organically grown on its third-generation family farm in Kansas, combined with functional superfoods, to deliver efficacious nutrition that is simple and easy to enjoy. Attendees of the show are invited to visit Amazing Grass at booth #2104 to learn more and taste the brand’s latest.

“Delivering whole food nutrition in a simple and convenient way has always been at the forefront of our innovation, and shoppers today are increasingly looking for added functional benefits – from collagen synthesis, detoxification, immune support to kid-focused nutrition,” said Ryan Therriault, VP of marketing and innovation at Amazing Grass. “Our newest product lines address these growing wellness needs by delivering supplements that combine the powerful nutrition of our signature farm-fresh greens with key ingredients like biotin, turmeric, cordyceps or probiotics. Whether it’s an adaptogenic boost from the functional mushrooms in our new Organic Grass & Shrooms Smoothie Booster, or a superfood boost to promote collagen synthesis from Amazing Protein Glow, the new products are specifically tailored to deliver nutrition that’s delicious and simple to enjoy.”

All four new product lines feature the brand’s cornerstone organic farm-fresh greens and can be simply tossed into water for a superfood boost that’s perfect any time of the day.

Amazing Protein Glow is crafted with 15 grams of plant protein plus reviving superfoods, including Rose Petal, Holy Basil, Acerola Cherry, Guava and lemon peel, to help support collagen synthesis and production for healthy skin and a natural glow. Each delicious scoop delivers all essential amino acids to support lean muscle recovery and repair, 100 percent DV biotin for healthy hair, skin and nails and provides an excellent source of food-based B-complex vitamins and vitamin C to further promote the appearance of healthy skin. SRP $32.99 for 15 servings and available in three amazing flavors: Wild Berry Hibiscus, Chocolate Rose and Vanilla Honeysuckle.

Green Superfood Detox Effervescent Tabs are travel-friendly tablets packed with farm-fresh alkalizing greens, in tandem with detoxifying superfoods including lemon peel, ginger, cayenne, dandelion root and turmeric for a convenient dose of greens. SRP $7.99/10ct. tube and available in two delicious flavors: Lemon Charcoal and Orange Turmeric.

Organic Grass & Shrooms Smoothie Booster is an elevated greens supplement combining the power of nutrient-dense farm-fresh green nutrition with the synergy of six functional mushrooms, including cordyceps, reishi, maitake, shiitake, himematsutake and turkey tail, for full-spectrum, plant-based immune support. One teaspoon delivers one full cup of leafy greens and powerful dose of functional mushrooms. SRP $14.99 for 30 servings and available in the signature Original flavor.

Kidz Superfood Protein + Probiotics is a tasty nutritional shake crafted with 10 grams of plant-based protein, 1 billion CFU probiotics and a rainbow of organic greens, fruits and veggies in a single, delicious scoop. Each scoop delivers one half cup of leafy greens and contains all amino acids, the building blocks for healthy growth. SRP $26.99 for 15 servings and available in two kid-approved flavors: Strawberry Blast and Extreme Chocolate.

Amazing Grass products are available nationally at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts and online at AmazingGrass.com, Amazon.com and more. For more information on Amazing Grass and its line of plant-based, whole-food nutrition, please visit amazinggrass.com.

About Amazing Grass

Amazing Grass was created in 2002 to help people connect health, nutrition and the environment to lead more active lives through organic, plant-based nutrition. For more than 50 years, its family farm in Kansas has perfected the growing, harvesting and dehydration of organic greens to ensure optimal nutrition. Today, the brand thoughtfully combines its alkalizing greens with the highest quality plant-based ingredients and superfoods sustainably sourced from around the world. All Amazing Grass products are plant-based, non-GMO, and made with real, whole-food ingredients. Amazing Grass is designed for people who conveniently want to get the recommended daily servings of fruits and vegetables, cleanse and detoxify, have digestive issues and/or are vegan or consuming a vegetarian diet. Follow Amazing Grass via Facebook, Twitter, Instagram and Pinterest to learn more.