BALTIMORE — Tessemae’s partners with the upcoming movie Life Itself from filmmaker Dan Fogelman, which will be in theaters nationwide starting on September 21 from Amazon Studios. The partnership is kicking off with the introduction of the Life Itself pack, which includes a mix of dressings, condiments, and to-go pouches. This pack was specially curated to be the perfect fit for the entire family, which resonates with Tessemae’s mission of healthy eating for all generations, and the film’s theme of lives intertwining through life’s real moments.
Life Itself centers around a young New York couple going from college romance to marriage and the birth of their first child, the unexpected twists of their journey create reverberations that echo over continents and through lifetimes. Director and writer Dan Fogelman (“This Is Us”) examines the perils and rewards of everyday life in a multigenerational saga featuring an international ensemble including Oscar Isaac, Olivia Wilde, Antonio Banderas, Annette Bening, Olivia Cooke, Sergio Peris-Mencheta, Laia Costa, Alex Monner and Mandy Patinkin. Set in New York City and Carmona, Spain, Life Itself celebrates the human condition and all of its complications with humor, poignancy and love.
Tessemae’s has produced a Life Itself is Real, the Food You Feed Your Family Should Be Too spot that connects healthy eating for the family with the film’s focus on everyday moments with loved ones.
The dressing and condiment company has also produced a digital marketing and e- commerce campaign and will promote multiple upcoming giveaways with like-minded social media influencers including mothers, fathers, and promoters of healthy eating and living.
When asked about the partnership Strategic Relationships and Marketing Director, Genevieve Vetterstated, “At Tessemae’s, we believe life itself is real and that the food you feed your family should be too. This partnership showcases life itself in all of its authentic moments that we create through the dinner habit of eating each night with our loved ones in order to take time to come together as a unit in an otherwise hectic day and world. We believe in simplifying food and amplifying life.”
Tessemae’s is looking forward to bringing a spotlight to real, authentic moments spent with loved ones, both big and small, and to the importance of eating real ingredients that amplify life.
Tessemae’s is an organic fresh food company that makes products with real, whole ingredients. The Vetter Brothers launched the brand in 2009 at their local Whole Foods Market in Annapolis, Maryland, using a simple salad dressing recipe created and used by their mom throughout their childhood. Tessemae’s commitment to healthy eating and living is the core of their mission. To Provide simple, yet delicious food to consumers made with real ingredients. Tessemae’s products are available at Whole Food’s Market, Kroger Baker’s, Fry’s, Mom’s Organic Market, Dillon’s, Earth Fare, Fresh Thyme, Fred Meyer, QFC, Walmart, City Market, Roundy’s, Ralphs, King Soopers, HyVee, Heinen’s, HEB, Roundy’s, Harris Teeter, Wegmans, Smith’s, Amazon, Tessemaes.com, Thrive Market and other retailers across the country.