LOS ANGELES — Everyone’s favorite duo, peanut butter and jelly, has launched in one single-serve snack pack! With the very best plant-based, simple, non-GMO ingredients, Split combines the amazing flavors of nut butter and jam into a first-of-its-kind, side-by-side PB&J pack for pure energy. The complete on-the-go food provides a quick meal of balanced proteins and carbohydrates for pre- or post-workout, travel, work, or school.
Split was created through the serendipitous meeting of award-winning chef and cycling enthusiast Jeff Mahin, restauranteur and business partner Christopher Meers, and elite performance nutritionist Dr. Philip Goglia. While spending years in the kitchen under the mantra that taste trumps nutrition, Mahin’s health suffered as he juggled multiple restaurants and long hours. Through competitive cycling, he met Dr. Goglia, who changed his food philosophy: Eat real foods, eat balanced foods, and combine a nutritious fat with a nourishing carb to ensure pure, sustained energy!
Combining Mahin’s love for fitness with this new food philosophy, the three set out on a new entrepreneurial adventure to bring to life what started out as a scribbled idea on a napkin. Mahin, Goglia, and Meers spent a year scouring the world for the absolute best all-natural pure nut butters and local fruit preserves, and then crafted them into a ready-to-eat, easy-to-use proprietary pack.
“On any given day, my job is simply this – create great wholesome food. I am lucky to be creative; however, with creativity there comes a lot of dead ends and, well, unfinished ideas. Split has always been different. I knew it would be finished before it was even started. And while I had no clue about creating a food brand, I openly welcomed the challenge, metaphorically sharpened my knives, and got to work,” said Split cofounder Chef Jeff Mahin. “A year later, I was holding the first ever Split pack, after gaining some amazing partners and so much experience. Now, with such an amazing team of people involved, my partners and I are proud to be launching a food you can feel good about eating and sharing, and we are ready to share Split with the world.”
Split empowers everyone to make the most of their food, to choose quality over commodity, and to honor the craving for something sweet and rich. With only 4-6 ingredients per pack, Split is now available in four amazing duos:
- Peanut Butter & Grape Jelly
- Almond Butter & Raspberry Spread
- Peanut Butter & Blueberry Spread
- Almond Butter & Strawberry Spread
Eating Split is easy: Fold, knead, rip, and enjoy right from the pack or use to create amazing snacks! Split is non-GMO certified, plant-based, gluten-free, a great source of protein, and made from real ingredients. Split is available in 10 pack boxes ($22.00-$25.00) and can be ordered online at www.splitnutrition.com.
About Split Nutrition
Launched in 2018, plant-based, simple, non-GMO Split is a first-of-its-kind, side-by-side PB&J pack created for pure energy. Combining the amazing flavors of nut butter (peanut or almond) and fresh jam, the complete on-the-go food provides a quick meal of balanced proteins and carbohydrates for pre- or post-workout, travel, work, or school. From award-winning chef and cycling enthusiast Jeff Mahin, restauranteur Christopher Meers, and elite performance nutritionist Dr. Philip Goglia, Split is made with only 4-6 ingredients and empowers everyone to honor the craving for something sweet and rich while making the most of their food. Split comes in 10 pack boxes and can be ordered online at www.splitnutrition.com.