EMERYVILLE, Calif. — Peet’s Coffee, The Original Craft Coffee, today announced the debut of Peet’s Espresso capsules, a family of offerings compatible with Nespresso OriginalLine machines*. The four flavors, Ricchezza, Crema Scura, Ristretto, and Nerissimo, showcase the brand’s signature rich and complex espresso style in a new format that meets single serve consumer demand.
“Peet’s Coffee is excited to launch Nespresso OriginalLine compatible capsules for fans of intense espresso,” said Robyne Eldridge, Senior Director of CPG Marketing, Peet’s Coffee. “As an industry leader with over fifty years of coffee expertise, launching Peet’s Espresso capsules reinforces our commitment to bringing Peet’s signature bold style to consumers in whatever format they drink. And we have already had an overwhelming response from our Peets.com consumers and preliminary reviews on Amazon.com look promising.”
Peet’s Espresso: Introducing a Deeper Dark The new espresso blends range in Intensity from 8 to 11, indicating the darkness of the roast and complexity of the blend. They come in ten count cartons with a suggested retail price of $7.99 USDeach and are one of the few capsules available in aluminum.
- Ricchezza—plush layered textures of complex espresso with notes of blossom, berry, brown sugar. Intensity 8.
- Crema Scura—a thick and luxurious espresso inspired by Peet’s coffeebars with full bodied earthy, nutty notes balanced by a creamy enduring finish. Intensity 9.
- Ristretto—delivers a sumptuous touch of chocolaty truffle complemented by crushed spice, rich fruit and bold espresso smoothness. Intensity 10.
- Nerissimo—an indulgent balance between espresso’s bitter bite and a rich crème brûlée sweetness. Intensity 11.
“The Peet’s Espresso capsule gives coffee connoisseurs the freedom to be their own barista, and to enjoy at the touch of a button the complexity of our signature dark espresso,” said Doug Welsh, Roastmaster and VP of Coffee, Peet’s Coffee. “In less than a minute, at home or office, anyone can enjoy a perfectly pulled, clean-up free, beautiful tasting Peet’s espresso.”
Peet’s Espresso capsules are available online on Amazon and Peets.com and starting next week will be available in Target retail stores and a Peet’s Coffeebar near you. Visit www.adeeperdark.com to learn more.
Nespresso is a trademark of a third party, not connected to Peet’s Coffee Inc.
About Peet’s Coffee
Peet’s Coffee is a U.S. specialty coffee company founded by Alfred Peet in 1966 in Berkeley, California. Mr. Peet grew up in the coffee trade and moved to America from Holland after World War II. His coffee style was unlike anything Americans had ever tasted before—small batches, fresh beans and a superior quality roast that is rich and complex. Mr. Peet’s influence on the artisan coffee movement inspired a new generation of coffee entrepreneurs, including the founders of Starbucks. Today, Peet’s upholds its commitment to delivering a premium product by continuing to source the world’s best beans, hand-roast in small batches, and craft every beverage by hand. Peet’s also asserts a strict standard of freshness to ensure optimum flavor with a team that personally vets the freshness date on every bag and on every ready-to-drink coffee (RTD) available at over 15,000 grocery locations. Peet’s is dedicated to growing its business through its retail, grocery, wholesale and e-commerce channels while maintaining the superior quality of its coffee and RTD beverages. Peet’s is also proud of its status as the first LEED Gold certified roastery in the United States. For more information, visit www.peets.com. Stay connected to Peet’s: @peetscoffee on Twitter and Instagram and facebook.com/peets.