Noshi Launches Edible Food Paint for Kids
NEW YORK, N.Y. — Noshi, a food brand for kids founded by stay-at-home dad Tomo Delaney and artist and grandmother Pegi Gorelick, is launching the first healthy, organic fruit purées that kids can use to decorate their favorite foods. Food Paint is now available online and in select Albertsons, Safeway, and Jewel Osco stores.
Getting children to eat their food can be a challenge for parents. Noshi Food Paint gives kids agency over their food, encouraging creative play, fun, and interactivity.
The brand was born from a unique friendship between Tomo, a fashion photographer-turned-stay-at-home-dad and Pegi, a grandmother and former art teacher. When Tomo volunteered to do friendly visits with the elderly he was paired with Pegi’s husband who had recently suffered a stroke, and the three became fast friends. As they swapped stories of parenthood, Pegi was struck by the idea for Food Paint as a way to get children more involved during mealtime.
“Pegi and I may seem like an unlikely duo, but we quickly realized that we had a shared passion: children – and getting our respective kids and grandkids to be better eaters,” said Tomo Delaney, co-founder and CEO of Noshi. “Pegi and I both have artistic backgrounds and kids are the ultimate creatives, so it was important for Noshi to reflect that. That’s why Food Paint comes in a package that looks like something you’d buy in an art store.”
Noshi Food Paint comes in a set of three recyclable tubes of flavors: strawberry, peach, and blueberry and can be used on pancakes, waffles, oatmeal, yogurt, bread, ice cream, or as a dipping sauce. The edible purées are USDA Organic certified with no added sugar, salt or preservatives. Packaged in recycled cardboard, the flavors are all vegan, gluten free, non-GMO, and do not contain any artificial flavors.
“So much of children’s food is loaded with sugar and preservatives. Our goal was to create something that’s healthy, but also inspires a playfulness that engages kids in their food and mealtime,” said Pegi Gorelick, co-founder of Noshi.
Noshi is available for purchase at http://www.noshiforkids.com/. The brand donates a portion of their profits to No Kids Hungry, a non-profit working to end child hunger.
About Noshi
Noshi is a food brand created for kids. Noshi’s flagship product Food Paint comes in a set of three recyclable tubes of flavors: strawberry, peach, and blueberry and can be used to decorate food or as a dipping sauce. The edible purées are USDA Organic certified, vegan, gluten free, non-GMO, and do not contain any added sugar, salt, preservatives or artificial flavors. For more information, visit www.noshiforkids.com or follow Noshi on Instagram @noshiforkids.
