FAIRFIELD, N.J. — The leading freeze-dried fruit snack in the nation just got a new look, designed to get your attention and better reflect its wholesome, single ingredient – 100% fruit! The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications, LLC and Foerstel Design, LLC.
The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette and supporting messaging platform to support its active, healthy lifestyle positioning.
“As Crispy Green continues to lead in the freeze-dried fruit category, the timing was perfect for a brand upgrade,” said Angela Liu, Founder and CEO of Crispy Green. “We couldn’t be more pleased with the results of this major collaborative effort and are very eager to unveil it to the public!”
The new brand launch also includes a completely redesigned website (www.crispygreen.com). Consumers will now be able to zero in on the information they seek – quickly and easily. For example, they’ll be able to find a store in their area that sells Crispy Fruit and instantly discover which items are in stock through the state-of-the-art store locator.
Crispy Green’s new packaging will be rolling out in stores throughout June and beyond as it replenishes orders in over 5000 retail stores that currently carry Crispy Green today.
The new branded “healthy living line-up” better reflects the product quality, taste and healthy energy vibe that has made the Crispy Green brand the #1 freeze-dried fruit snack in the U.S., according to six-month Nielsen data, ending 12/31/17.
To further amplify its brand evolution, Crispy Green continues to grow its targeted advertising, mobile and digital content marketing programs as well as its brand ambassador and influencer relationships, which are further enhanced through the company’s robust social media activities. This includes continual development and promotion of its consumer food trend, thought leadership and healthy lifestyle website, Smart Lifebites, which provides fun, nutrition and fitness tips, along with yummy recipes and other small “bites” of information viewers can use to make healthier choices.
All Crispy Fruit snacks are available in convenient, single-serving “grab & go” bags (MSRP: $1.49 each) or a “family” six-pack that includes six, single-serving bags (MSRP: $7.99). Each bag provides approximately one serving of fruit and 55 calories or less per bag. For more on Crispy Fruit and nutritional labeling information, visit www.crispygreen.com/products/apple.
About Crispy Green, Inc.
Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest Nielsen research, ending 12/31/17. The company’s category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food). Crispy Green’s purpose is to provide the highest quality, natural food products and inspire others to live a healthy and better life.
Crispy Green’s Crispy Fruit can be found in many major grocery retailers nationwide as well as through Amazon. Crispy Green is a delicious, convenient way to add more fruit to your daily diet. For more information, visit www.CrispyGreen.com or our sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.