BuckWHAT Debuts New Packaging and 3 Nut-Free Flavors of Noshes
BROOKLYN, N.Y. — BuckWHAT Foods of Brooklyn, NY, a buckwheat-based foods startup, is re-launching this spring with vibrant new packaging and three new flavors of its’ popular Noshes snack line.
About BuckWHAT Noshes
Noshes are naturally gluten free, have no added sugar, and feature only real food ingredients. The front of each package proudly indicates the exact number of ingredients in that flavor, ranging from 5 to 7. The two new flavors are Oatmeal Raisin and Simply Sunflower rounding out the existing line of Cocoa and Crunchy Peanut products.
“A hit with families, the Cocoa variety received a small makeover, replacing almond butter with sunflower butter to make it school safe. Crunchy Peanut remains unchanged with the same delicious recipe,and we added Oatmeal Raisin and Simply Sunflower to provide our consumers with a range of flavor options ” says Leeann Rybakov, BuckWHAT Foods founder.
The tasty Noshes have re-emerged in vibrantly-colored, single serve, resealable stand up pouches. In keeping with the company’s commitment to transparency, the bag has a see-through window so consumers know exactly what they are buying. Multi-serve bag sizes are planned for launch in Fall 2018.
The BuckWHAT Foods Story
Leeann Rybakov, a busy Brooklyn mom of two, is the driving force and founder of BuckWHAT Foods. A native of the Ukraine, buckwheat was a staple in her family’s diet and she was surprised to learn that Americans know little about its versatility and myriad nutritional benefits. Armed with a culinary degree and a dream to make healthy products the whole family can eat, Leeann started BuckWHAT Foods in 2016.
BuckWHAT products have already been selling at a brisk pace in multiple Whole Foods locations and various local, independent grocery stores. Given the positive consumer reaction to her products, Leeann decided it was time to take BuckWHAT Foods to the next level. She hired food startup consultant Anna Kotler of FoodCubate, and Casey Harshman of the packaging design firm Frooishen LLC , to re-brand and re-launch BuckWHAT with a focus on the Noshes line. The result is an exciting new line of healthy, on-the-go snacks perfect for the entire family.
About BuckWHAT Foods
BuckWHAT Foods is dedicated to the mission of introducing the great taste and nutritional benefits of Buckwheat to others. BuckWHAT products will always be family centric, nutritious and convenient in an effort to meet the needs of increasingly busy and health-conscious families. Follow @BuckWHAT on Fb, Instagram, and at www.buckwhat.com
