HOUSTON — Raw superfood bars from B.O.S.S. Food Co., which launched into wholesale in July, have quickly gained distribution, representation and retail placement.
The line of five cold-pressed and plant-based bars, which are certified gluten free and paleo, are being distributed by UNFI of Providence, R.I., through its UNFI Next program, said Andrea Spirov, B.O.S.S. founder and CEO. The bars also now are available at Houston-area Kroger stores, and Pacific Northwest representation has been added through Seattle-based broker Food For Thought. The sale to Kroger is direct, Spirov said.
Each of the bars combines ingredients that research indicates have similar beneficial nutritional properties. Ingredients include aronia berries, noni fruit, maqui berries and raw cacao powder. The bars include Move for post-workout recovery and everyday energy, Think with brain-boosting superfoods, Smile for mood, calmness and sleep regulation, Restore, which promotes detoxification and immune support, and Dazzle to promote beautiful hair, skin and nails. The Smile bar was a 2017 SupplySide CPG Editor’s Choice Award finalist. B.O.S.S. Bars are free from major allergens including soy, dairy, grains, peanuts and sugar alcohols. Suggested retail price for the 1.7-ounce bars is $3.99. More information about B.O.S.S. is available by calling 800-344-8584 and at bossfoodco.com.
About B.O.S.S. Food Co.
Houston-based B.O.S.S. Food Co. produces certified gluten free and paleo raw superfood bars with eight simple ingredients per bar. B.O.S.S., which stands for blended original superfood snacks, has a line of five functional energy bars crafted with ingredients that work together to taste great and to combine ingredients that research indicates have similar beneficial nutritional properties. Andrea Spirov founded the company in 2015 after changing to a cleaner diet and lifestyle helped her overcome a number of major health challenges and initially sold the bars locally at farmers markets. She launched the line in the wholesale market in July 2017. B.O.S.S. Bars are available at retailers in 10 states including Kroger in Houston. More information about B.O.S.S. is available by calling 800-344-8584, at bossfoodco.com, or by connecting on facebook.com/bossfoodco, instagram.com/bossfoodco, twitter.com/bossfoodco, and pinterest.com/bossfoodco.