REVV K-Cups Kick Strong Coffee into High Gear with New Varieties and Look

WATERBURY, Vt.– You wanted seriously strong coffee? You got it. Introducing REVV® No Surrender™, Afterburner™, and Turbocharger™ K-Cup® pods; three intense brews now hitting store shelves nationwide.

Sourcing only premium grade beans, the bold new lineup of REVV® coffee, part of the Keurig Green Mountain, Inc. (Keurig) family of brands, offers a series of rich and balanced, dark-roasted dynamos loaded with the strongest coffee REVV® could find.

“REVV® coffee is for all the early risers, all-nighters, daily grinders, and everyone who lives for strong coffee,” said Scott Moffitt, Chief Brand & Beverage Officer at Keurig. “We select only the best coffee, roast it dark, and fill every K-Cup® pod with delicious, high octane coffee that helps you grab life by the mug.”

Embodying their commitment to creating strong coffee for strong people, REVV® coffee is joining forces with Purple Heart Homes; an organization dedicated to providing personalized housing solutions for service connected disabled veterans. Keurig is making a $50,000 donation to Purple Heart Homes to help renovate several kitchens for disabled veterans in need, as well as designing and donating a coffee corner equipped with REVV® K-Cup® pods, a Keurig® coffee maker, and equally bold accessories in each of those renovated kitchens. To coincide with Veterans month in November, REVV® and Purple Heart Homes will share updates on the progress of the kitchen renovations through Keurig social channels.

“At Purple Heart Homes, we require strong coffee to fuel the renovations we are delivering to our veterans so they can live with dignity and the independence they deserve. A good-tasting, strong cup of coffee can go a long way, and REVV® coffee is our choice to kick-start the day,” said Dale Beatty, Co-Founder of Purple Heart Homes. “We’re thrilled to welcome REVV® coffee and Keurig as a partner as we look to honor select veterans with kitchen upgrades this coming year.”

“REVV is all about strength, and no one is stronger than our nation’s Veterans. We are so moved by the meaningful work Purple Heart Homes is doing for our nation’s heroes and are honored to be partnering with them to provide newly renovated kitchens where veterans can start each day with a great cup of REVV® coffee,” said Dan Tifft, Brand Manager at Keurig.

In addition to introducing the new varieties, the packaging for REVV® coffee has received a dynamic upgrade –featuring bold colors, energizing symbols, and a simple promise: strong coffee.

• NO SURRENDER™ – SMOOTHEST TASTE BREW FIRST. ASK QUESTIONS LATER. A bold and battle-ready dark roast that takes no prisoners and shows no mercy. Delightfully smooth. Devastatingly strong. So ditch the white flag. Raise a cup instead.

• AFTERBURNER™ – BOLDEST BLEND YOU ARE CLEARED FOR TAKEOFF. A rich, smoky, dark-roasted dose of jet propulsion for that boldness you need to go from super to supersonic. Throttle up before you find yourself face down.

• TURBOCHARGER™ – DARKEST ROAST ALL SYSTEMS GO. An extra bold, robust dark roast of electrifying intensity. Shockingly strong. Surprisingly complex. Like a thermonuclear power plant in pod form. Ever wonder what a thunderbolt tastes like? Now you know.

Consumers can try the REVV® K-Cup® pod varieties at retailers nationwide, check out the redesigned packaging on www.keurig.com, and join the REVVolution on Twitter @Keurig.

About Keurig Green Mountain

Keurig Green Mountain, Inc. (Keurig) is a leader in specialty coffee and innovative single serve brewing systems. Committed to delivering exceptional coffee for more than 35 years, today our Keurig® brewers and single serve hot beverages are in more than 20 million homes and offices throughout North America. In under a minute, Keurig® brewers consistently and conveniently deliver a fresh-brewed, great tasting cup with just the push of a button. As a testament to that quality, more than 50 leading global coffee, tea and cocoa brands have partnered with Keurig, joining beloved owned brands like Green Mountain Coffee® and The Original Donut Shop® coffee to offer consumers vast personal choice from 500+ varieties. As a company founded on social responsibility, Keurig is committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, and thriving communities. For more information, visit www.keuriggreenmountain.com, and to purchase Keurig products visit www.keurig.com or www.keurig.ca.

About Purple Heart Homes

Purple Heart Homes is a 501(c)3 founded by Dale Beatty and John Gallina, two Iraq combat-wounded Veterans who remain on a mission to provide housing solutions to Service Connected Disabled Veterans and their families. Driven by the belief that no Veterans should be left behind, Purple Heart Homes, together with the community is committed to ensuring quality of life solutions for disabled American Veterans of all eras. www.phhusa.org.