“After several months of market research, in-store demos and engaging with current and potential retail partners to develop the product along with the innovative EZ Snap packaging, we are ready for full production,” said Danny Mucci, Vice President of Sales and Marketing. “We are confident that Veggies To Go will have a big impact on our industry as the snacking category continues to make big gains in the marketplace.”
Veggies To Go is a 9-ounce pack divided into 3-ounce compartments with “EZ Snap” packaging, allowing each compartment to be “snapped” off. This pack is composed of a combination of Mucci Farms Sun Drops or Sun Bliss Grape Tomatoes, CuteCumbers and Sweet To The Point pointed mini peppers. A club pack version is also available as a 3-tier 27-ounce package.
“Not only is this a convenient package for the consumer, it’s also fully customizable for our retail partners based on their target demographics,” said Joe Spano, Vice President of Sales and Marketing. “We’ve got four great commodities and our retail partners have the option to choose any combination of them to create their own version of the Veggies To Go package.”
Mucci Farms Veggies To Go was a finalist for a PMA Impact Award at the Produce Marketing Association’s Fresh Summit Conference & Expo in 2016 when they first unveiled the concept. In addition, Veggies to Go won the “Freggie Approved” Award at the Canadian Produce Marketing Association’s Convention & Trade Show recognizing the best kid-centric product and package.
A term used to describe their retail partners, employees and consumers, Mucci Farms is looking forward to working with their “Partners in Produce” to make Veggies to Go a household name across North America.
About Mucci Farms
Mucci Farms is a greenhouse fruit & vegetable grower, packer, shipper and marketer committed to premium quality, flavour and building strong partnerships with clients and consumers. With a passion for investing in innovative technology to improve food safety, sustainability and efficiency, Mucci Farms is proud of its open-minded approach and steady growth for over 50 years.