Good Food Made Simple Rolls Out Burritos, Breakfast Enchiladas

Wellesley, MAGood Food Made Simple has been revamping the freezer aisle for years by providing clean and delicious breakfast, lunch and dinner options for busy people on the run. This September, nine new products will become available, including four new USDA Organic burritos, three vegetarian breakfast burritos and two breakfast enchiladas bowls, all made with wholesome ingredients and crafted by a professional chef.

In recent years there has been a growing demand for organic frozen food, especially from on-the-go millennials, who want an easy and delicious meal, but also something they can feel good about eating. All four new USDA Organic burritos have at least 11 grams of protein and will be available exclusively at Sprouts through 2017 in four flavors – Two are breakfast (Organic Jalapeño Veggie; Organic Spinach and Cheddar) and two are entree (Organic Cilantro Lime Chicken; Organic Black Bean and Veggie). Good Food Made Simple is expanding the amount of organic ingredients in the line, which is why its burritos are made with organic ingredients and their breakfast burritos will be full of organic vegetables by next summer.

The three new vegetarian breakfast burritos are inspired by global flavors and are protein packed with cage-free eggs, egg whites or plant-based proteins and organic vegetables. With 11-15 grams of protein per serving and launching nationally at Target, these delicious options will come in the following flavors – Sriracha Scramble Breakfast Burrito, Himalayan Breakfast Burrito, and Greek Breakfast Burrito.

Not only is Good Food Made Simple launching new handheld options, but two new breakfast enchiladas will be available this fall at Target as well. Consumers already love Good Food Made Simple’s traditional egg and potatoes bowls, but their in-house chef wanted to make popular Sunday brunch dishes something that can be enjoyed every day of the week, too. Made with organic veggies, Huevos Rancheros Breakfast Enchiladas have 13 grams of protein and the Chipotle and Poblano Breakfast Enchiladas have 10 grams of protein. Both of these options will definitely spice up anyone’s morning routine!

“As parents ourselves, we set out to make meals we would feed our own families. We knew that meant the food had to be delicious and as clean as possible,” said Good Food Made Simple CEO George Gavris. “We’ve worked with our talented chef to bring exotic global flavors to the freezer aisle and we’re proud to be able to do that using ingredients that people can feel good about. That means a commitment to sourcing organic whenever possible, using cage-free eggs and meat from animals raised according to stricter animal welfare standards.”

One of the leading brands in the breakfast burrito category, Good Food Made Simple will be exhibiting these new items along with its existing line-up of frozen breakfasts and entrée meals at Natural Products Expo East Booth #320 Sept. 14-16.

About Good Food Made Simple

Good Food Made Simple was created to make it easy to eat well. Good Food Made Simple recipes are chef-made using the very best ingredients available, including organic ingredients whenever possible. Good Food Made Simple recipes are frozen to lock-in freshness, with no preservatives, and make it possible to have the goodness of these deliciously clean, simple recipes for breakfast, lunch and dinner in just minutes. Good Food Made Simple started with the first meal of the day, introducing a 100% steel cut oatmeal bowl in the freezer in 2011. Today, Good Food Made Simple offers more than 44 SKUS of breakfast, lunch and dinner solutions. Good Food Made Simple products are found in the frozen food section of grocery and natural food stores nationwide. To learn more, visit and follow Good Food Made Simple on Instagram, Twitter and Facebook.

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