UnReal Launches a Super-Natural Candy Revolution This Halloween

PR Newswire, BOSTON, MASS. (September 28, 2015) — UnReal®, the unjunked food company, announced today that it has partnered exclusively with the North Atlantic and Northeast regions of Whole Foods Market® (NASDAQ: WFM) this Halloween to offer its junk-free candies in limited edition, 3-D packaging with a “Day of the Dead” theme.

c46a1fff-69bd-4bc6-bf13-4ca0408cfebb.HRNow, for the first time, kids and families can treat themselves to unjunked versions of traditional candies like Reese‘s® and M&M‘s® that taste unbelievably delicious – no tricks, just 100% real treats. UnReal is reinventing America‘s favorite candies by ethically sourcing the best-tasting, non-GMO ingredients without gluten, corn, or soy – and with up to 40% less sugar per serving. The brand‘s limited edition seasonal product offerings include a 3-D Halloween Bucket with four varieties of treat size UnReal candies, as well as four different bags containing 10 treat size UnReal candies. Families will also be able to try UnReal for themselves at extensive in-store sampling events at participating Whole Foods Market stores throughout the month of October.

“Whole Foods customers want healthier options for their families without compromising taste and fun, so we‘re offering them the Halloween candy they love – without the excess sugar and artificial ingredients that come with the typical trick-or-treat haul,” said UnReal CEO, Steve Konczal. “Halloween is a time when parents are conflicted, wanting their kids to enjoy candy, and yet mindful of the very real health issues. So, we’re launching a super-natural candy revolution alongside Whole Foods Market, and we‘re aiming to reclaim Halloween by unjunking it. Together with fun packaging and in-store merchandising grounded in the true ethos of Halloween, we‘re helping consumers make a better choice during the biggest candy-buying holiday of the year, when a staggering $3 billion of chocolate candy is purchased.”

Available now at Whole Foods Markets located in NY, NJ, CT, MA, NH, RI, and ME, the limited edition UnReal Halloween Buckets feature innovative, 3-D designs with a colorful “Day of the Dead” theme created by renowned illustrator, Steve Simpson. The Halloween Bucket is a one-gallon “paint can” designed for trick-or-treating or for carrying to a party. It‘s filled with 40 pieces of individually wrapped UnReal candy in four varieties — UnReal Milk Chocolate Peanut Butter Cups, UnReal Dark Chocolate Coconut Peanut Butter Cups, UnReal Candy Coated Milk Chocolates and UnReal Candy Coated Milk Chocolate Peanuts. Four varieties of bags are also available, each containing 10 individually wrapped UnReal candies. Suggested retail pricing is $19.99 for the Halloween Bucket, and $4.99 for each of the 10 piece bags. UnReal‘s candy will be showcased with striking and imaginative in-store and window displays, including 3-D skulls, all in the spirit of celebrating life and turning reality into unreality at Halloween.

Started by two Boston-area teenagers after much of their Halloween candy was confiscated by their parents, UnReal is making America‘s favorite candies better tasting, using the healthiest and most sustainable ingredients possible. While healthy confectionery has historically compromised on taste to deliver on better-for-you ingredients, UnReal puts flavor at the forefront. The team has explored over 1,000 recipes, searching the globe for the best tasting healthy, fair trade, organic, and sustainably-sourced;  ingredients for its unique recipes. To learn more about UnReal or to purchase online, visit

ABOUT UNREALUnReal is the unjunked food company founded by two teenage brothers on a mission to unjunk the world. UnReal is starting with reinventing America‘s favorite candy, using the best tasting, 100% real, non-GMO, organic ingredients, with less sugar and new twists like coconut and almond butter. People have a dilemma – they love candy but today‘s healthier candy options just don‘t satisfy their cravings. UnReal‘s reinvention of America‘s favorite candy finally lets people experience the unreal taste of the world‘s most delicious ingredients and be truly satisfied. UnReal is available in twin packs, bags, party cans, and bulk at 1,000+ stores nationwide, including select Whole Foods, Super Target, and Kroger stores, innovative companies like Google, and at UnReal is a privately held company based in Boston, Mass. To stay up to date with the latest news from UnReal, like UnReal on Facebook (, follow UnReal on Twitter (, or follow UnReal on Instagram (

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