Description

For a growing beverage brand, handling public relations in-house may be a bit time consuming and something you want to leave to a professional. Lara Bandler of The Co-Op discusses the fine points of hiring a PR agency and how PR is much more than just sending out press releases. 

Details

Category

Public Relations - Social Media Management

Run Time

7 minutes 13 seconds

Last Updated

4/17/2013

Table of Contents

• 42 secondsWhen during my product life cycle can I think about hiring a public relation expert or agency?
• 42 secondsWhat are some common tasks that a public relation associate can assist me with?
• 57 secondsI’m afraid of losing my brand personality, are there any check and balances when working with a public relations agency?
• 1 minutesWill I be able to use other public relation associates in the other parts of the country?
• 1 minutesWhat can I do to make my product or brand more likely to be picked up by a public relation agency?
• 1 minutes Are there any red flags to be worried about when choosing a PR Agency?
• 52 secondsWhat can I do to help my PR agency or hire?