Course: Retail Management

• Route to Market - Distribution & Sales Track

Lessons

• Brokers

• 1 minutes 8 secondsWhat is a broker?
• 1 minutes 10 secondsShould I have someone managing my broker relations?
• 32 secondsAre all brokers the same or are there unique roles for Food and Beverage brokers?
• 14 secondsWhat's a typical markup or percentage that a broker is going to want?
• 52 secondsWhat advice would you give to avoid ending up in a discount bin at Walmart or other discount chains?

• Channel Strategy

• 32 minutes 19 secondsDebbie Wildrick discusses channel strategies and outline different retail styles

• Category Management

• 44 secondsWhat is category management?
• 53 secondsWill I need to hire someone as a category manager for my product?
• 37 secondsWhat are common pitfalls brands run into?
• 44 secondsHow should I define my brand story. How will it help connect with retailers?
• 44 secondsWhat are some important components to brand growth?