Course: Distribution

Distribution is the movement of goods and services from its source through a distribution channel, to the final consumer. FBU includes an introduction to distribution channels, margins and explains the various types of distribution available to food and beverage.

• Introduction to Distribution

• 2 minutes 51 secondsWhat are my options for distribution?
• 2 minutes 52 secondsWhat kinds of distribution can you line up ahead of time before production is completed?
• 2 minutes 12 secondsWhat are some strategies for getting my product into the market and building a track record if no distributor wants to sign on?
• 2 minutes 13 secondsWhat can brokers do for my product/brand?
• 2 minutes 26 secondsIs it better to focus on a specific geography and try to reach all channels OR focus on a specific channel and a wider geography?
• 1 minutes 34 secondsWill a distributor only look at my product if I already have a big box or large chain authorization?
• 2 minutes 38 secondsOnce a I locate a distributor, will I have to sign a contract and grant territory exclusivity?
• 1 minutes 54 secondsWho will be held accountable for marketing and incentives once partnered with a distributor?
• 26 minutes 32 secondsBuilding an Initial Distribution Network – Andy Stallone, CEO, SAS Sales & Marketing

• Local Grocery Delivery Distribution

• 53 secondsHow is a local grocery delivery service different from a supermarket grocery delivery service?
• 1 minutes 16 secondsWhere do you get your goods from, and what happens to produce in the winter?
• 1 minutes 16 secondsWhat types of items do you carry?
• 1 minutes 31 secondsHow many of your customers order perishable items?
• 1 minutes 1 secondsHow often do customers get their grocery delivered?
• 1 minutes 41 secondsWhere do you store your food? Because of size limitations, are there limits to the amount of goods your service can carry?
• 2 minutes 9 secondsHow can a local packaged food or beverage entrepreneur get their product carried by a grocery delivery service? Can you briefly explain the process?
• 27 secondsDo you give preference to foods with a health or specialty aspect?
• 50 secondsAre there requirements and regulations involved with the packaged foods you carry? Do I have to show that I have sold a certain amount in sales?
• 33 secondsHow long can the approval process of a product take?
• 1 minutes 34 secondsWhat are my responsibilities while I am partnered up with a local grocery distributor?
• 2 minutes 18 secondsWithout needing to be too specific, how would the fee structure work between the supplier and vendor/distributor?
• 57 secondsAre there minimum sales amounts I have to meet to stay a supplier of the service?
• 1 minutes 0 secondsHow much of a say do I have in terms of pricing my product and/or offering discounts?
• 54 secondsDoes a local grocery distributor offer advice/assistance in the sale of my goods?

• How and When to Find a Distributor?

• 1 minutes 4 seconds I sell my product very locally and I’m looking to branch out, what do I do now?
• 1 minutes 1 seconds What services does a DSD distributor provide?
• 43 seconds Can you have more than one distributor?
• 1 minutes 12 secondsWhat should I have ready before approaching a distributor?
• 1 minutes 3 secondsHow can I get my product into a DSD’s portfolio of brands?
• 1 minutes 50 secondsWhat factors do you consider when evaluating a new brand?
• 42 seconds What are the key characteristics that make for a successful brand and distributor relationship?
• 1 minutes 12 secondsIs packaging really important? What does the packaging say about my product or brand?
• 52 secondsWhat are the key characteristics that make a concept or idea more marketable?
• 52 secondsWhat are the distributor expectations of a new brand?

• Types of Distributors

• 53 secondsWhat is a warehouse distributor?
• 1 minutes 46 secondsWhat is a broadline distributor?
• 1 minutes 6 secondsWhat is a DSD distributor?
• 35 secondsI sell my product very locally and I’m looking to branch out, what can I do?
• 19 secondsWhat is the definition of Direct Store Delivery or DSD?
• 30 secondsWhat services does a DSD distributor provide?