Course: Developing and Growing the Brand

• Intermediate Track

Lessons

• Growing the Brand

• 47 secondsWhat is brand awareness and how important is it?
• 48 secondsYour company has a variety of different products and line extensions all of which come under the same HONEST brand. Why is that important?
• 46 secondsHow quickly did consumers get behind your brand? Is there a tried and true formula to it?
• 49 secondsWith so many line extensions over the years how do you know which ones to keep and which ones to end? Is it purely a financial decision?
• 44 secondsWould you recommend working on flavors and products in-house as opposed to outsourcing?
• 38 secondsWhen should I consider line extensions?
• 1 minutes 9 secondsCan line extensions help resolve challenges?
• 1 minutes 43 secondsI sell my product very locally, and it is well received, what do I do now?
• 1 minutes 46 secondsWhat’s the most effective way to forecast demand for regional or national market?
• 1 minutes 16 secondsHow do I expand my business from one single product to multiple offerings?
• 1 minutes 58 secondsHow do I take my product mainstream?
• 1 minutes 24 secondsMy brand is growing who should my first hire be? And why?

• Brand Research and Positioning

• 21 secondsWhat is brand research and positioning?
• 44 secondsHow can a branding/design firm help with research & positioning?
• 30 secondsWho needs to be involved in the brand research and positioning process?
• 52 secondsWhat if I have a tight timeline? Can I skip research and go straight into production and launch?
• 34 secondsHow does brand research and positioning differ with market research?
• 48 secondsIs it possible to start the brand research and positioning process in house?
• 1 minutes 5 secondsIf I’ve already done the research, can I just relay that information to my branding/design firm?
• 25 secondsWhat is the typical cost associated with brand research?
• 53 secondsDoes brand research and positioning involve focus groups?
• 52 secondsWhat are some key deliverables one should expect after the research is completed?
• 39 secondsWhen working with food or beverage is the brand research process easier or harder than a typical product placed on a shelf?
• 34 secondsOnce my initial brand research has been completed, does it ever need to be revisited?
• 1 minutes 4 secondsCan you ever overdesign a product after completing the research process?