We’re a global company with roots in the United Kingdom, committed to bringing best-in-class plant-based foods to our customers. We develop a range of meat alternative products loaded with taste and texture with the goal of making the switch to meatless easy.
In this week’s Checkout, Hershey tests its new Oat Made plant-based chocolate bar in select markets; Gopuff launches an accelerator for underrepresented entrepreneurs; Equinom and Meatless Farm partner on products using a new yellow pea protein variety; and superfood powder brand Teatis secures seed funding.
In this week’s Checkout, Asian and Hispanic e-grocer Weee! raises $315 million; Meatless Farm opens a new Canadian plant and launches ingredient subsidiary Lovingly Made Ingredients; Once Upon a Farm ages up with a brand refresh; and Fridge No More closes a $15.4 million funding round.
Meatless Farm, the mission-driven, sustainable plant-based food company, announces its expansion into several US retail and ecommerce channels, as well as its intention to raise up to $75 million in 2021.
While plant-based meat alternatives continue to rise in popularity, many brands are facing the challenge of reconciling a premium price point with a desire to reach more consumers. Brands seeking to move beyond the natural channel and deepen their presence in conventional retail are looking for ways to create accessibility through lower prices, but they face hurdles in the form of manufacturing and ingredient costs, and in some cases, regulation, they say.
Plant-based meat brand Meatless Farm announced this week the close of a $31 million funding round, which the UK-based company will use to accelerate its growth into other markets, including the U.S. The brand, which launched in 2018 and sells pea and soy protein-based burgers, grounds and sausage patties and links, also plans to continue to invest in “bold” approaches to marketing as it builds brand awareness internationally.