SimplyProtein
Overview
Renew your energy for what matters most!
Product Lineup
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SimplyProtein Debuts “Keep it Simplyfied” Brand Campaign
SimplyProtein announced the introduction of “Keep it Simplyfied,” a new, integrated marketing campaign that celebrates self-respect and an understanding that we are all works in progress on a collectively imperfect journey to snack smarter.
Distribution: OffLimits Expands Retail Footprint with Fresh Thyme; Barvecue Partners with The Giant Company
Through its new partnership with Fresh Thyme, New York-based cereal brand OffLimits had added 73 new doors, bringing its total nationwide door count to 150. The partnership marks the formerly direct-to-consumer brand’s first natural grocery chain placement.
SimplyProtein Rebrands to Focus on “Plant-Powered Fuel” Ahead of Category Expansion
Following its sale and spin-off from Simply Good Foods last year, protein bar brand SimplyProtein is gearing up for its next growth phase, starting with a rebrand that the company says will set the stage for category expansions and omnichannel growth nationwide.
Wellness Natural, Inc. Unveils New Corporate Strategy Following SimplyProtein Acquisition in U.S. and Canada
Wellness Natural, Inc., a newly created natural plant-based natural foods company headquartered in Toronto, Canada, with operations in both U.S. and Canada, is pleased to announce their new corporate strategy following the acquisition of SimplyProtein® to continue to propel the nutrition-based snack brand in the U.S. and Canada.
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