Rotten

Rotten is a Los Angeles-based candy brand founded by Michael Fisher that draws on 1990s gross-out culture to make better-for-you sweets. Its products use no artificial dyes—colors come from fruits, vegetables and superfoods—with less sugar than leading brands plus added prebiotic fiber and protein. The lineup includes Sour Gummy Wormz, Gummy Cruncheez (a crunchy-chewy hybrid), Chewerz and Tiniez. Rotten sells online and is expanding into retailers including Kroger and Sprouts.