Plainspeak

Plainspeak is a women's health and wellness brand launched in 2026 by the founding team behind CPG brand strategy firm Goldilocks, including co-founders Sara Brooks and Rachel Moore. Its debut product, Strength Water, is a once-daily drink mix in Strawberry Lemonade that combines 15g grass-fed clear whey protein, 5g creatine monohydrate, 5g collagen peptides, calcium and vitamin D3 in a single scoop, replacing five separate supplements. The formulation was developed with endocrinologist Dr. Gillian Goddard, and the brand grows via mail-in sampling and word of mouth rather than paid ads.