Last Crumb
Product Lineup
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New Products: Collabs From Last Crumb and Boulder Canyon; BFY Animal Crackers
In this week’s new product gallery, Last Crumb teams with Fly By Jing for a special holiday collection, Impossible debuts its new plant-based franks in the Big Apple and The Good Crisp heats up its lineup of cheese balls.
News Roundup: Mintel Report Finds Positive Consumer Sentiment For MSG; Nestle and Cargill Make $15M Regen Ag Investment
In this week’s roundup: A new report finds consumer perceptions of MSG are shifting, Nestle and Cargill invest $15 million into regenerative ag projects, Mila partners with Simu Liu, Faiir Initiative publishes warning for livestock producers and Last Crumb goes gluten-free.
Last Crumb, Crumbl Battle the Over-Baked Supply Chain
DTC cookie brands, like virtually all other CPG brands, are still feeling the heat of the over-baked supply chain and inflation propelled by the lingering pandemic.
Last Crumb Hires Former Chameleon Cold-Brew, Nestlé Strategist to Lead Marketing
Rachel Kusin was announced as Last Crumb’s marketing director earlier this week, where she will be tasked with utilizing an omni-channel marketing approach to help generate more buzz and establish a lasting brand identity for the luxury cookie brand.
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