HOL Health Club

HOL Health Club is a New York-based startup whose whole-food protein bars replace protein powder with powdered chicken bone broth. Founded by former investment bankers Mackenzie Muth and Nolan Spencer, it launched direct-to-consumer in 2025 with three flavors—Cinnamon Peanut Butter, Peanut Butter Cacao and Salted Chocolate—each using 8-9 ingredients on a peanut-and-date base with 20g protein. Bars are gluten-free, dairy-free, non-GMO and made without seed oils or artificial ingredients; the brand planned US retail expansion starting in 2026.