THE CHEFS’ ICE CREAM COMPANY
Founded by James Beard Award-Winner and Chef Keith Schroeder in 2010, High Road was architected to establish a new quality and service tier in the ice cream market. Quickly, High Road products found their way onto finer restaurant menus throughout the Southeastern United States. By 2011, High Road had become a tastemaker national brand, with placement in Whole Foods Market, Dean & Deluca, and other premier specialty retailers. Today, High Road is America’s fastest growing ice cream manufacturer, with multiple brands, significant private brand reach, and one of the most talented management teams in the emerging CPG world.
High Road ice cream founder Keith Schroeder said his company has acquired the organic ice cream brand’s name and other assets; the brand deal follows a November purchase of the company’s Wisconsin manufacturing plant.
Earlier this year in April, ice cream brand Three Twins announced it would be closing its doors with its assets sold to pay down creditors. Now the company’s former Wisconsin factory has a new owner, High Road Craft Brands. The deal comes as High Road gears up for an ambitious distribution play, aiming at an eventual roll-up of other ice cream companies.
At last week’s Winter Fancy Food Show in San Francisco, High Road Craft Ice Cream CEO Keith Schroeder discussed his patient approach to growing the brand and his decision to eschew category trends such as plant-based and keto. He also shared how the brand plans to take on larger players this year in an effort to become “the country’s next generation leading ice cream company.”