High Road Craft Ice Cream

Delta Airlines revamps in-flight offerings with a greater focus on supporting purpose-driven and diverse businesses. Plant-based products also heat up with strategic partnerships of vegan proteins in restaurants nationwide as well as a “Stranger Things” collaboration for Gopuff and matcha drinks for Joe and the Juice.

High Road ice cream founder Keith Schroeder said his company has acquired the organic ice cream brand’s name and other assets; the brand deal follows a November purchase of the company’s Wisconsin manufacturing plant.

Earlier this year in April, ice cream brand Three Twins announced it would be closing its doors with its assets sold to pay down creditors. Now the company’s former Wisconsin factory has a new owner, High Road Craft Brands. The deal comes as High Road gears up for an ambitious distribution play, aiming at an eventual roll-up of other ice cream companies.

At last week’s Winter Fancy Food Show in San Francisco, High Road Craft Ice Cream CEO Keith Schroeder discussed his patient approach to growing the brand and his decision to eschew category trends such as plant-based and keto. He also shared how the brand plans to take on larger players this year in an effort to become “the country’s next generation leading ice cream company.”

Chocolate, ice cream and cookie dough: what’s not to love about three amazing ingredients that have appeared in sweet treats in a variety of combinations?