Fancypants Baking Co.
Overview
From timeless classics to innovative flavors, Fancypants brings you crispy, bite-sized cookies made with pantry-perfect ingredients for a deliciously irresistible, indulgent treat. Fancypants is proudly a women-owned brand, founded by Maura Duggan in 2004. Fancypants originated as a decorative cookie company and has evolved into a decadent crispy cookie brand. Inspired by the homemade cookies Maura made with her grandmother after school, Fancypants flavors are classic, approachable and innovative with a special fancy twist. As one of the first upcycled cookies, Fancypants is committed to sustainability as they bake with upcycled oat flour and are a zero-food waste brand. Fancypants is available nationwide through 1,750 retail partners including Central Market, Mom's Organic Market, Gelson’s and Mother’s Market, with a suggested retail price of $5.99 per bag and is sold directly online via its website. For more information, visit fancypantsbakery.com and follow the brand on social media @fancypantsbaker.
Current Product Lineup
New Products: Sartori Cheese Ventures into Snacking, Fancypants Celebrates Spring
In this week’s notable new products roundup, cheese maker Sartori enters the snacking category, Fancypants unveils two limited-edition spring flavors, and Hero Bread expands its Crafted Collection.
Distribution: The New Primal Rolls Out to Costco; Oishii Lands in ShopRite
Charleston, S.C.-based meat snack purveyor The New Primal is set to bring its Snack Mates Chicken & Maple Mini Sticks to over 350 Costco stores across the country beginning in January.
New Products: Fancypants Enters Gluten-Free, Sweet Loren’s Goes Savory
In this week’s new products roundup, Sweet Loren’s goes savory, Fancypants Baking Co. rolls unveils its first gluten-free offering, and Baked by Melissa teams up with Claussen Pickles to create a truly unique cupcake.
Fancypants Baking Co. Announces Hannaford Supermarket Distribution for Keto-Friendly Cookies
Fancypants Baking Co. announces new distribution of their gluten free, grain free keto-friendly cookies at all Hannaford supermarkets.
Fancypants Baking Co. Announces First Flavor in New Line of Cookies Made With Upcycled Ingredients
Fancypants Baking Co. announces the first flavor in their new line of cookies baked with upcycled ingredients.
Distribution Roundup: Know Brainer Launches in Walmart and CVS
In the latest distribution news, Know Brainer’s Max Mallows land in Walmart and CVS, Whole Foods adds offerings from Yolélé and Fancypants Baking Co.’s new keto cookies hit shelves at multiple retailers.
Fancypants Baking Co. to Launch New Line of Keto-Friendly Cookies at Winter Fancy Food Show
Fancypants Baking Co. introduces a new line of keto-friendly cookies called “Not Too Sweet” cookies.
Retailers
Roche Bros. Supermarkets
Roche Bros. Supermarkets
Gelson's Markets
Gelson's Markets
Central Market
Central Market
MOM's Organic Market
MOM's Organic Market
Haggen
Haggen
PCC Markets
PCC Markets
Mother's Markets
Mother's Markets
Big Y
Big Y
Town & Country
Town & Country
Earth Fare
Earth Fare
Nugget Market
Nugget Market
Bristol Farms
Bristol Farms
Wheatsville Co-ops
Wheatsville Co-ops
Dave's Fresh Marketplace
Dave's Fresh Marketplace
Healthy Living Markets
Healthy Living Markets
Royal Blue Markets
Royal Blue Markets
Milams
Milams
Online/E-Commerce
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