Crumbl
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TikTok Shop 101: What the App’s Newest Feature Means for CPG
Although users may primarily flock to TikTok to jump on the latest dance trends, the short video social media platform is seeking to become one of American consumers’ go-to ecommerce destinations with the launch of TikTok Shop.
Last Crumb, Crumbl Battle the Over-Baked Supply Chain
DTC cookie brands, like virtually all other CPG brands, are still feeling the heat of the over-baked supply chain and inflation propelled by the lingering pandemic.
Crumbl Sees Rise in DTC Rankings Amid “Utah Cookie Wars”
Amid what has been dubbed the “Utah Cookie Wars,” specialty cookie brand Crumbl has experienced growth in its direct-to-consumer sales. According to data from media company 2pm, Crumbl ranked 19 out of 700 DTC companies with an estimated revenue of $125,560,000 the week of August 29.
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