CLIF Bar
Overview
Clif Bar & Company has fueled world-class competitors and everyday athletes for more than 25 years. But that’s just part of our story. At Clif, we are committed to crafting foods with purpose, for people, and for the planet.
Whole Lotta
Energy Bars
Protein Bars
Clif Kid
LUNA
Shot Energy Gel
Granola
Coffee Collection
Made with organic coffee beans.
Nut Butter Bars
Mondelez: Price Increases, SKU Cuts Improve Clif’s Margins, Full Impact Still To Come
Mondelēz notched a better-than-expected second quarter with net revenue jumping 17%, driven by a 15.8% increase in organic revenue growth.
Mondelēz: Consumers Remain Loyal to Brands, Clif Reports Strong Financial Improvement
Mondelēz reported strong top line growth on its Q1 earnings call yesterday. In the first quarter, executives noted, 2022 acquisition Clif Bar showed double-digit revenue growth.
Mondelez: Snacks, Volume and Pricing Support Growth, Offset EU Chocolate Challenges
Mondelez is gearing up for continued double-digit inflationary headwinds in 2023, aiming to hedge against what it believes are misguided projections that input and operating costs will begin to decline this year.
2022 Recap: BFY Snacks See Innovation Driven by Sustainability Concerns, Work to Claim “Healthy” On-Pack
Since the onset of the pandemic, wellness and better-for-you attributes continue to play a prominent role in eating trends, and the snack set is no exception.
Mondelez: Company Raises Guidance After Strong Q2, Plots Clif Bar Expansion
During an earnings report this week, Mondelez CEO Dirk Van de Put detailed the company’s plans to drive growth for Clif Bar, which the company agreed to acquire last month in a $2.9 billion deal.
Bar Wars: Mondelēz, Kellogg’s Recent Moves Reveal A Battleground Category
Mondelēz International announced that it will buy The Clif Bar Company for at least $2.9 billion last week. While the move marks a significant step in the company’s plan to reshape its portfolio, it also aligns the strategic with one of the oldest and largest brands in the crowded bar space. Once it closes, the eight leading nutrition bars brands in the U.S. will be owned by large CPG conglomerates.
Clif Reaches $10.5M Settlement On Healthy Label Claims
The Clif Bar Company announced Friday it has reached a $10.5 million settlement agreement in a class action case alleging the brand misleadingly labeled its Clif Kid ZBars and “Classic” Clif Bars to convey messages of health and wellness, even though 37% of the calories in the product come from added sugar.
Mondelēz To Acquire Clif Bar For $2.9 Billion
Food conglomerate Mondelēz International has agreed to pay $2.9 billion, with additional contingent earnout consideration, to acquire organic snack bar maker Clif Bar & Company.
Top NOSH Stories of 2021: Investments and Acquisitions Ramp Up
From ongoing supply chain disruptions to economic instability, food makers continued to grapple with the impact of the COVID-19 pandemic throughout 2021. However, the industry pressed onward embracing challenges and pivoting with new product lines, formats and strategies to keep their heads above water. Considering all of the upheaval of 2020, the theme of this past year is slightly more positive with plenty of new entries to the industry, investments in plant-based and strategic acquisitions.
Brands Energize Offerings With Caffeinated Product Launches
Caffeine is perhaps the original functional ingredient, with coffee and tea battling sleep-derived mornings and afternoon slumps for generations. Over recent years, demand has continued to surge, with the rise of RTD coffee and highly caffeinated energy drinks and shots making it even easier for consumers to get their caffeine fix. Food brands are trying to get in on this energy action, taking cues from beverage companies and stepping up their use of caffeine as an ingredient.
CPG Leaders Make Forbes’ Wealthiest Self-Made Women List
This year’s Forbes list of the top wealthiest self-made women featured four founders, leaders and executives behind some of CPG’s most notable brands. Released this week, the full list includes 100 of the top female entrepreneurs and executives, two-thirds of which either founded or cofounded their company and 26 who have served as CEOs.
People Moves: Vermont Smoke & Cure CEO to Lead Bee’s Wraps; Clif Adds New Execs
Vermont Smoke & Cure CEO Tara Murphy has announced she will depart the meat snack maker to lead Vermont-based sustainable food storage brand Bee’s Wraps, effective June 1. Murphy’s successor has yet to be named.
CLIF Layoffs & Launches Indicative of New Path Forward
Nine months after joining snack brand CLIF Bar and Company, CEO Sally Grimes is starting to put her mark on the 30 year old brand. The company announced this week that it would lay off roughly 125 employees as part of a larger restructuring plan — news that comes as CLIF debuts two new items that bring the brand into new parts of the store.
Mars Acquires KIND
Roughly three years after it invested in the upstart brand, snack company Mars Incorporated announced today that it had acquired KIND Snacks. Mars previously placed a minority investment in KIND, a deal which gave Mars the rights to “lead the growth of the business” outside of the US and Canada.
No retailers or e-commerce options have been specified for this brand