Clif Bar & Company has fueled world-class competitors and everyday athletes for more than 25 years. But that’s just part of our story. At Clif, we are committed to crafting foods with purpose, for people, and for the planet.
Shot Energy Gel
Made with organic coffee beans.
Nut Butter Bars
Vermont Smoke & Cure CEO Tara Murphy has announced she will depart the meat snack maker to lead Vermont-based sustainable food storage brand Bee’s Wraps, effective June 1. Murphy’s successor has yet to be named.
Nine months after joining snack brand CLIF Bar and Company, CEO Sally Grimes is starting to put her mark on the 30 year old brand. The company announced this week that it would lay off roughly 125 employees as part of a larger restructuring plan — news that comes as CLIF debuts two new items that bring the brand into new parts of the store.
Roughly three years after it invested in the upstart brand, snack company Mars Incorporated announced today that it had acquired KIND Snacks. Mars previously placed a minority investment in KIND, a deal which gave Mars the rights to “lead the growth of the business” outside of the US and Canada.
Following the May hiring of Sally Grimes as CEO, snack brand Clif Bar announced today the appointment of Rizal Hamdallah as the company’s first chief innovation officer. Hamdallah joins the company after serving as global chief innovation officer at Ocean Spray Cranberries, where he led R&D and the company’s incubation program, The Lighthouse.
Snack brand Clif Bar last week announced the hiring of Sally Grimes as its new CEO, effective June 1. Meanwhile both Miyoko’s and Snacklins brought on two new sales executives.
For the first time in its 28-year history, CLIF BAR will replace the iconic climber on the most popular flavors of its CLIF BAR packaging with real-life trailblazers – six women athletes representing six different sports.
Coconut Bliss launches new, more affordable plant-based ice cream; FDA commissioner says agency can’t stop CBD products, and more in this week’s Checkout.
Over the past week several emerging brands announced the appointments of experienced CPG executives to their leadership teams. Tosi Health, 8Greens and The Modern Pod brought on talent from CLIF Bar, Kraft Heinz and Whole Foods Market, respectively, to help their businesses scale.
The Checkout: B&G Acquires Clabber Girl, Nuun’s #WeStandByHer Initiative, Angie’s Boomchickapop Co-Founders Invest in KYLA Kombucha
B&G acquires Clabber Girl, Nuun’s #WeStandByHer initiative, Angie’s Boomchickapop co-founders invest in KYLA Kombucha and more in this week’s Checkout.
KIND Snacks is calling out the snack industry’s — and a choice rival’s — sweet tooth by taking aim at products’ sugar content with its new Sweeteners Uncovered initiative. The goal, the brand claims, is to provide more transparency to the types and amounts of sweeteners and sugar sources used in popular snacks, such as Clif Bar, its recent Twitter sparring partner.
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