Clif Bar & Company has fueled world-class competitors and everyday athletes for more than 25 years. But that’s just part of our story. At Clif, we are committed to crafting foods with purpose, for people, and for the planet.
Shot Energy Gel
Made with organic coffee beans.
Nut Butter Bars
Snack brand Clif Bar last week announced the hiring of Sally Grimes as its new CEO, effective June 1. Meanwhile both Miyoko’s and Snacklins brought on two new sales executives.
For the first time in its 28-year history, CLIF BAR will replace the iconic climber on the most popular flavors of its CLIF BAR packaging with real-life trailblazers – six women athletes representing six different sports.
Coconut Bliss launches new, more affordable plant-based ice cream; FDA commissioner says agency can’t stop CBD products, and more in this week’s Checkout.
Over the past week several emerging brands announced the appointments of experienced CPG executives to their leadership teams. Tosi Health, 8Greens and The Modern Pod brought on talent from CLIF Bar, Kraft Heinz and Whole Foods Market, respectively, to help their businesses scale.
The Checkout: B&G Acquires Clabber Girl, Nuun’s #WeStandByHer Initiative, Angie’s Boomchickapop Co-Founders Invest in KYLA Kombucha
B&G acquires Clabber Girl, Nuun’s #WeStandByHer initiative, Angie’s Boomchickapop co-founders invest in KYLA Kombucha and more in this week’s Checkout.
KIND Snacks is calling out the snack industry’s — and a choice rival’s — sweet tooth by taking aim at products’ sugar content with its new Sweeteners Uncovered initiative. The goal, the brand claims, is to provide more transparency to the types and amounts of sweeteners and sugar sources used in popular snacks, such as Clif Bar, its recent Twitter sparring partner.
Talk about a bar brawl. What constitutes a “healthy” product has long been contested in the snack industry, but a recent back-and-forth on the issue between KIND Snacks and Clif Bar has expanded the debate.
To kick off the summer adventure season and all the outdoor activities that come with it, Clif Bar & Company, a leading maker of nutritious and organic foods, today introduced three new products – CLIF Fruit Smoothie Filled Energy Bar, CLIF BAR Sweet & Salty and CLIF Energy Granola, a new food category for the brand.
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