Back to Nature

Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.

Back to Nature has reconstructed the basics of its operations while rebuilding its team and refining its approach to the better-for-you snack category two years after B&G Foods sold it to Barilla without a single team member.

B&G Foods is “actively seeking” a buyer for snack brand Back to Nature, stating on this week’s third quarter earnings report that while the brand was performing well enough, the divestment is part of a larger initiative to refocus B&G’s core portfolio and reduce debt.

Expo West is known as the viewing ground for rebranding and refreshing existing products and product formats. NOSH will continue to provide a look at those brands who planned to use the show to reveal their new branding or an updated look and feel.