ARIH

ARIH (??) is a Korean food and beverage brand offering Western-Korean fusion "Modern Noodle" instant noodles plus postbiotic energy drinks and dual biotic sodas. The restaurant-inspired, soupless noodles come in pillow (4-pack) and single-serve bowl formats across flavors including Doenjang Butter, Gochujang Butter, Truffle Bulgogi, Soy Sauce Butter, Black Pepper Tteokbokki, K-Super Spicy Seaweed, Spicy Seaweed and Vongole (white clam oil pasta). Created in collaboration with BTS, the line is sold in the U.S. at retailers including Walmart.