Our founder, Annie Chun, was born and raised in Seoul, Korea, and came to Northern California as a young adult, where her family owned and operated a top-rated Korean restaurant in San Francisco. Annie began selling her signature Asian sauces at the Marin County Farmers' market in the early '90s. It wasn't long before her loyal customers began to encourage her to start her own company and package the products for the retail market. So, in 1992, with $500 and a lot of help from friends and family, she founded Annie Chun's Gourmet Foods. Her goal was to deliver healthy, authentic Asian foods to Western consumers, and to make Asian cooking "as easy to prepare as spaghetti" for Americans. Many of her products are based on traditional recipes that have been part of her family for generations. In 1997 Annie moved beyond Asian sauces, introducing the first line of specialty Asian pastas produced in the United States. Her award-winning products are now distributed throughout North America and in some parts of Europe. In 2005, Annie partnered with CJ, the largest food manufacturer in South Korea, to grow the company and continue to bring new and innovative products to market and continue to introduce Americans to the myriad of delicious Asian flavors, right in their own homes.
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Annie Chun and Steve Broad, founders of Annie Chun’s and gimMe Snacks, spoke about their entrepreneurial journey from selling at farmer’s markets to building category leading brands, why operational efficiency is critical to achieve sustainable margins and the importance of “discovering new experiences for the consumer.”
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