Shauna Golden
Posts by Shauna Golden
Chickapea Grows U.S. Footprint with Costco-exclusive Offering As Velocities Rise
Canadian high-protein pasta brand Chickapea is deepening its presence in the U.S. with an exclusive limited-time offering at Costco stores across the Los Angeles region and Hawaii.
How Cravings by Chrissy Teigen Balances Star Power with Operational Discipline
When Cravings by Chrissy Teigen first sold out its banana bread mix online in 2021, it was easy to credit celebrity power. But behind the scenes, CFO Haley Ludwigson was quietly building out margins, supply chains and retail relationships.
TRUFF Brings Its ‘Ultimate Culinary Flex’ Positioning to Squeezable Aiolis
Hot on the heels of its label refresh, truffle-infused condiment maker TRUFF is doubling down on its positioning as the “ultimate culinary flex” with a new line of squeeze aiolis.
PepsiCo Taps into Creator Culture with First TikTok Shop Snack Line
With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.
How Mason Dixie Is Proving That ‘Clean Label and Comfort Food Aren’t in Conflict’
Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.
Tia Lupita Enters BBQ and Creamy Condiment Sets with a ‘Mexican Flavor Lens’
Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.
How Frozen Food Evolved into a ‘Kitchen Essential’
Frozen food is steadily evolving from a secondary category into a key driver of meal planning and retail growth as shoppers continue to battle inflationary pressures.
TRUFF’s Label Refresh Marks Next Phase of Retail Push
TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.
Former Health-Ade Exec Chris Lansing Joins Gimme Seaweed as CEO
Seaweed snack slinger Gimme Seaweed announced this week that it has appointed CPG veteran Chris Lansing as CEO, tapping a leader with a track record of scaling mission-driven brands.
Sprouts: Long-Term Algorithm Remains Strong, But 2026 Will Be a ‘Challenging Year’
Despite growing net sales 8.1% year-over-year to $2.1 billion in the fourth quarter, Sprouts CEO Jack Sinclair said the natural foods retailer was “disappointed with transactions” and is “still learning how we can shape customer behavior through loyalty and personalization.”







