Nosh Staff

The CPG Week team is back from Expo West discussing all the new things they saw at the yearly natural food tradeshow.

The latest episode of Elevator Talk features leaders from Big Mama’s Backyard Garden, Cob, Tierra Negra, La Gringuita, and Muria Foods Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. Our special co-host is Amrit Richmond, the founder of Indie CPG and Supermercato, who shared her thoughts, questions and feedback with the participants.

The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.

Introducing Nombase, powered by BevNET, a new platform built to support professionals across the food, beverage, beer, spirits, health, and beauty industries. Whether you’re looking for trusted industry partners, AI-powered insights, timely discussions, or the latest company news and job opportunities—Nombase brings it all together in one place.

If Natural Products Expo West was a sign of what’s to come, then brands will be hunkering down on innovation and opting to put resources into improving existing products, creating stronger brand identities and iterating hero offerings for alternative channels such as foodservice.

The Nosh team hit the aisles of the Anaheim Convention Center for another ashwaganda-packed day at Natural Products Expo West. Here’s a digest of more news, observations and trends spotted at the event.

BevNET editor-in-chief Jeff Klineman and Nosh managing editor Monica Watrous share insights from the second day of Natural Products Expo West 2025 in Anaheim, Calif. Highlights include the industry’s continued embrace diversity, equity and inclusion efforts for entrepreneurs, representation of the Make America Healthy Again movement, and a shift away from seed oils sparking demand for alternative fats including beef tallow and chicken schmaltz.

The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.

Reporting live from the first full day of Natural Products Expo West 2025 in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET editor-in-chief Jeff Klineman share insights from conversations on the show floor about tariffs and other looming challenges on supply chains, as well as observations of themes in new product development, from protein callouts to coffee alternatives.

The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.