Erin Cabrey

After less than a year on the market, neurosurgeon co-founded brand Cerebelly has made significant strides in its goal to make its brain-boosting functional baby food accessible to kids everywhere. This month, the brand expanded to 1,500 Target locations, bringing its door count to 4,000 stores nationwide.

Atomo Coffee, maker of “molecular coffee” made not from coffee beans but from upcycled ingredients, announced last week the close of a $9 million seed funding round. S2G Ventures, whose portfolio includes Beyond Meat and Ripple, along with AgFunder and Bessemer Venture Partners participated in the round.

If you’ve ever wondered what might happen if “Costco met Whole Foods and had an ecommerce child,” the result might look something like Bitewell. The new dietitian-curated CPG marketplace, which launched last month, offers a platform for emerging food and beverage brands while providing consumers with a weekly menu of better-for-you products offered at lower prices.

Since launching with a humble fruit-and-nut bar in 2004, KIND has evolved into a “global health and wellness platform” offering over 80 snack varieties. Now the brand is taking a step further, betting its success in bars and granola can translate to a successful extension throughout the grocery store.

For Ben Pasternak, CEO and founder of plant-based chicken nugget brand NUGGS, the philosophy for launching a new brand is simple: “Whatever everyone else is doing, we should do the opposite.”

After several attempts at repositioning over its 15 years on the market, snack brand LesserEvil has finally found a brand identity with “legs behind it.” Less than a year after rolling out its latest iteration focused on “snacking as a vessel for mindful moments,” the brand is now entering new categories, launching innovative popcorn flavors and making major distribution gains.

Over the last few weeks, many major companies have joined the #StopHateForProfit initiative, a campaign urging companies to suspend advertising on Facebook throughout July in an effort to pressure the social media platform to address misinformation and hateful content on its sites.

Myles Powell, founder and CEO of Washington, D.C.-based frozen comfort food brand 8 Myles, has had a full plate over the last few months as he doubles down on his goal to create a “strong regional brand” in the Northeast. The company, funded by food and beverage business accelerator Union Kitchen, is focusing on retail and product expansion as it brings its frozen mac and cheese business to new markets.

In the latest distribution news, Know Brainer’s Max Mallows land in Walmart and CVS, Whole Foods adds offerings from Yolélé and Fancypants Baking Co.’s new keto cookies hit shelves at multiple retailers.

Danone North America announced today its partnership with Brightseed, a biosciences company which maps plant nutrients using artificial intelligence technology, to identify previously unknown nutritional benefits from plant-based ingredients used in Danone products.