Carol Ortenberg

For the next edition of Category Close-Up, Product Showcase, we’re taking a deep dive into the trends and news — as well as the innovative brands and products — that are currently shaping the fast paced chips category.

Biltong brand Stryve Foods announced plans to go public on the NASDAQ through a business combination with Andina Acquisition Corp III, a publicly-traded special purpose acquisition company (SPAC). The new company is valued at $170 million, and will be listed on the NASDAQ under the ticker symbol SNAX. Stryve’s goal, the company said, is to become a snacking platform that can exist across categories.

Consumers are always looking for the next great salty snack, which makes chips a fast-turning category that requires significant investment in innovation and marketing. But because the turns are there, emerging brands find themselves competing with deep-pocketed category captains who have established strangleholds on shelf real estate.

Originally scheduled for late June, the Summer 2021 Fancy Food Show, renamed as the Fancy Food Show, will now be held September 27-29 at the Jacob Javits Convention Center in New York City. The show will be the sole SFA in-person event for this year, after the Winter 2021 Fancy Food Show was previously cancelled.

Legume-based snacking brand Hippeas is shaking things up with a new financial backer, the exit of early investors, and the departure of its CEO. The company announced today that it had raised $50 million from investment firm The Craftory, a move that will make the group the largest shareholder in Hippeas.

Swedish ice cream maker Nick’s believes that the easiest way to get consumers to make a dietary change is to require little to no sacrifice. To help implement that goal, and with an ambitious plan for 2021, the better-for-you food company announced last week the appointment of dairy industry veteran Carlos Altschul as CEO, a move that comes just weeks after the brand closed $30 million in funding.

Here’s the problem for Mondelēz International: it’s obsessed with snacking, but consumers are changing what they eat when they snack. Here’s the solution, according to Glen Walter, who is the company’s North American president — buy a company that’s firmly grounded in those changing tastes.

Following the violent attacks on the U.S. Capitol last week, and heeding customers’ increased calls for accountability, food companies, suppliers and retailers alike are adjusting or suspending political donations.

The company that owns Mauna Loa feels there’s power in the “mighty mac.” With a goal to transform the Hawaiian macadamia nut line from occasional treat to nutritional powerhouse, the brand’s leadership team has embarked on an ambitious plan, launching a new look, marketing campaign and innovation strategy earlier this month. The change follows yesterday’s sale of parent company Hawaiian Host Group to a consortium of private investors.

High Road ice cream founder Keith Schroeder said his company has acquired the organic ice cream brand’s name and other assets; the brand deal follows a November purchase of the company’s Wisconsin manufacturing plant.