Brad Avery
Posts by Brad Avery
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
Yves Potvin’s Konscious Foods Closes $26M Seed Round
Plant-based seafood brand Konscious Foods has closed a $26 million funding round backed by Protein Industries Canada, Zynik Capital, Walter Group and more, the company announced today.
Chia Smash Launches Grab-and-Go Sachets
Superfood jam brand Chia Smash is looking to use its retail momentum to power the launch of a new grab-and-go sachet line in Sprouts this month.
BranchOut Food Closes IPO, Adds New Walmart, Costco Stores
Hot off the closing of its IPO on the Nasdaq Capital Market last week, Oregon-based dehydrated produce snacks maker BranchOut Food Inc. is expanding its business with new distribution and a U.S. Army contract to aid in the production of MREs (Meals Ready-to-Eat).
Energy Drinks, ‘Elevated’ Foods Lead Circana’s New Products Pacesetters
The annual report tracks the top 100 food and beverage and top 100 nonfood product launches that completed a full year of sales in 2022, which combined reached $6.8 billion in year-one sales, up from $6 billion the year before. Within food and beverage alone, “New Product Pacesetter” brands reached nearly $3.5 billion in sales, a 19% increase from 2021.
Campbell Soup Company: Snacks Lead Q3 Growth as Soup Remains Flat
The Campbell Soup Company reported Q3 FY2023 earnings in line with its expectations as net sales grew 5%, according to the company’s earnings report this morning. Reported earnings before interest and taxes (EBIT) fell by 14% to $254 million and adjusted EBIT was down 2% to $313 million.
Selva Ventures Looks to Double BFY CPG Portfolio with $34M Fund II
Health and wellness-focused CPG investment firm Selva Ventures announced this week it has closed a $34 million raise for its second fund, which included backing from Unilever Ventures, PagsGroup and Obelysk as well as existing investors.
FaZe Clan Co-Owner’s 1UP Candy Dares Consumers with ‘Sour Gummy Challenge’
Launching online today, 1UP Candy is a startup co-founded by Awadis, co-owner of esports organization FaZe Clan and a YouTuber with over 23.2 million subscribers. The company, which intends to focus on non-chocolate candies, is debuting with a single product: the Sour Gummy Challenge.
Factory, LLC Opens Up Manufacturing Arm
Factory, LLC’s name got a little more literal as the food and beverage investor and brand incubator opened up a 75,000 square foot co-manufacturing facility this year.
Nutrition Brand Aila Acquired by Ex-Olympian Entrepreneur Team
Aila, a maker of pre-workout wellness powders, has been acquired by retired Olympic athletes Andrew Steele and Greg Rutherford for an undisclosed fee.