Adrianne DeLuca

After receiving Generally Recognized as Safe (GRAS) status earlier this month, Massachusetts-based food technology company Motif FoodWorks announced last week that its patented heme protein HEMAMI has launched for large-scale commercial distribution.

Hain Celestial will acquire better-for-you food incubator That’s How We Roll, the owner of Proven Brands, Inc. and KTB Foods, Inc., from private equity firm Clearlake Capital Group in a $259 million deal, Clearlake announced today.

In this week’s checkout: Capital City brings its Sweet Hot Mambo Sauce to KFC, The Specialty Soya and Grains Alliance launch U.S. Identity Preserved Certification, Kraft Heinz to combine U.S. and Canada Businesses and Forever Cheese brings on specialty food veteran Tyler Hawes.

With everything from an angry and animated tortoise to a TikTok Tastemonial challenge, these latest activations have embraced a variety of brand building tactics including user-generated content and a unique group of brand ambassadors.

Food tech ingredient platform The EVERY Company, formerly Santa Clara Foods, announced this week it has closed a $175 million Series C capital round co-led by McWin and existing investor, Rage Capital. Temasek, Grosvenor’s Wheatsheaf Group, TO Ventures and Prosus Ventures also participated.

Over the course of the pandemic retailers and food delivery services continuously invested in delivery platform innovations, creating an expedited process of grocery shopping with virtually no contact. However, as lockdowns begin to lift, innovation hasn’t slowed and consumers have now become accustomed to this efficiency, prompting retailers to find creative ways to bring the store to them, almost instantly.

Superfood snack maker LiveKuna announced today it closed a Series A funding round led by global bakery company Grupo Bimbo with participation from SOSV and AMADEO. LiveKuna said it will use the funds to support distribution expansion throughout the U.S., Canada and Mexico and to continue growing its team across North America.

Natural food companies convened for day two of NOSH Live Winter 2021 today in Santa Monica to discuss how brands can position themselves for success with regards to the current state of the industry including continued supply chain constraints, shifting consumer interests and a dynamic landscape for brand building.

Six startup food brands crossing category lines from spiced sweets to standout savory snacks have advanced to the final round of NOSH Pitch Slam 11 following this morning’s semifinal round in the competition, presented by 301INC, the venture capital arm of General Mills.

Plant-based bacon maker Hooray Foods announced today it has closed a $2.7 million seed extension round, bringing the company’s total capital raised to over $4 billion. The round was led by new and existing investors including David Hoffmann, the former CEO of Dunkin’, Lyra Growth Partners, Evolution VC Partners, Gaingels and Sand Hill Angels.