Adrianne DeLuca
Posts by Adrianne DeLuca
Urgent Company Parent Co. Sued By Eat Well Investment Group
Eat Well Investment Group is accusing Superlatus Foods of fraudulently selling its plant-based food tech platform to avoid contractual obligations and scamming $10 million in cash and common stock.
How The Real Cereal Co. Is Strategizing Around Simplicity
While the cereal category has undergone a transformation over the past few years, bringing novel ingredients, protein and keto-friendly creations into the set, some of those tenets are now washing away in favor of simplicity.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
How Sunnie Navigated Co-Man, Quality Challenges
Amid a significant period of growth, Sunnie is working to recover from supply chain shifts that resulted in lower product standards, a production model reversal and a plethora of learnings on how to scale the business for its co-founders.
Kroger, Albertsons Terminate Megamerger Agreement
The Kroger Company and Albertsons Companies this week terminated the proposed $24.6 billion merger agreement that was initially announced more than two years ago, after a federal judge sided with the Federal Trade Commission suing to block the deal and Washington and Oregon state courts put permanent injunctions in place to halt the transaction.
Report: Consumers Ask for Protein & Fiber, Lower Prices
TikTok Shop is outpacing category leaders, consumers still think they need more protein all the while Americans believe food prices are rising and the country is in a recession, according to The New Consumer and Coefficient Capital’s fifth annual Consumer Trends report.
No Deal (Yet): Kroger-Albertsons Merger Denied
The proposed $24.6 billion Kroger-Albertsons megamerger was temporarily blocked today by a federal judge, who ruled in favor of the Federal Trade Commission (FTC) suing to block the deal.
KeHE Onboards New Fee Consolidation Program
KeHE has introduced a new opt-in fee structuring program that allows emerging brands to trade associated, first-year onboarding fees for a consistent 2% flat rate, a move intended to make the distribution powerhouse “easier and more cost effective” to work with.
Nosh Live Day 1 Recap: How Simplicity and Focus Can Be Rocket Fuel For Early Stage Brands
Nosh Live Winter 2024 kicked off on Thursday in Marina Del Rey, Calif., with panels, presentations and conversations that pieced together fundamental components of successful CPG businesses and offered brands advice on how to navigate current economic headwinds, shifting consumer habits and prepare for an uncertain landscape in the years to come.
DoD Awards The EVERY Company $2M From $60M Pool
The EVERY Company has combatted a tough investment terrain to become the latest food tech outfit to lock in funds, totaling $2 million, from the U.S. Department of Defense, according to an announcement this week.


