Yasameen Sajady and Sheilla Sajady, Co-Founders, Maazah
They might refer to themselves as the Maazah Zesty Bestie Crew on social media, but at Nosh they are the Sajady sisters – and a particularly notable pair. The dynamic duo behind the refrigerated Afghani sauce brand Maazah spent the past year building out new retail partnerships. Last October, the brand unveiled a packaging refresh, replacing its more generic label design with a recognizable identity that matches the energy and charisma that the first-generation Afghan-American siblings bring to their brand.
Building on the momentum built through nationwide distribution in Whole Foods Market, Maazah charged into 2025 armed with innovation that saw it plunge into a new category, expanding its portfolio to include refrigerated dips crafted with red lentils.