Gum.E.Bear, Ubiquitous Candy Shape
🦸 Gum.E.Bear, Ubiquitous Candy Shape
Have you met our chewy friend — perhaps in a movie theater or in the checkout lane? Or maybe at your local weed store? Though small, the confection in question has had a big impact on the category, with brands big (Haribo), small (Joyride) and better for you (Lily’s) all looking to the bear as their honey pot. This past year has seen bears – really all manner of gummy confection – serve as the launching pad for new brands, line extensions and celebs looking to get into the food industry, as well as the conveyance medium for everything from vitamins to cannabis to adaptogenics and other functional ingredients like apple cider vinegar. Now that’s smarter than your average bear!