Diana Frost, Chief Growth Officer, The Kraft Heinz Company
🏈 Diana Frost, Chief Growth Officer, The Kraft Heinz Company
How do you make old brands feel new again while also creating new brands with staying power? Kraft Heinz North America chief growth officer Diana Frost is doing just this, overseeing both marketing and innovation for the global company. Think a customizable condiment dispenser, a vegan version of Kraft Singles, Ed Sheeran hot sauce, new products that merge meal kits with TV dinners and award winning marketing campaigns for ketchup, of all things. Big CPG always says it wants to be nimble and by taking big risks (with attitude!) Frost is showing you can in fact teach old brands new tricks.