Element Snacks Launches Sea Salt Caramel Crispy Rice Minis
Needham, Mass.– Element Snacks, the leading brand of chocolate topped rice cakes in the US, has announced the launch of new Sea Salt Caramel Crispy Rice Minis. The introduction represents a totally new chocolate and rice snacking platform with the Whole Foods North Atlantic region being first to market.
Element created this new product format to address the accelerating “healthy indulgence snacking” trend – with consumers searching for delicious snacks they can feel good about enjoying and sharing with the entire family.
Element’s Sea Salt Caramel Crispy Rice Minis are thin puffed rice crisps completely covered with luxurious caramel and a sprinkling of kosher sea salt – for a uniquely delicious crispy and velvety mouthfeel that satisfies indulgent cravings without weighing you down. Each bite-size piece is made with a blend of brown and white rice and delicious caramel, but has just 33 calories, 3 grams of sugar and 5 grams of carbohydrates. They are also certified gluten-free, kosher and made with all natural non-gmo ingredients.
“We identified a gap in the snack world for what we refer to as Feel Good Indulgence Snacking – and we even trademarked the term. Our Sea Salt Caramel Crispy Rice Minis address the sweet spot of this white space – a product that is truly indulgent but with nutritional credentials that consumers can feel really good about consuming and sharing with their family” said Dave Peters, CEO of Element Snacks. “This is an ideal snack alternative for consumers searching for a satisfying treat between meals or a late-night snack that won’t weigh you down – and it’s a better lunch box or after school snack alternative for kids. We are also relaunching two additional varieties that will hit the stores in coming months – Dark Chocolate and Chocolate Peanut Butter.”
Element’s new Sea Salt Caramel Crispy Rice Minis are available at Whole Foods locations across the North Atlantic region and will be launching in additional retailers nation-wide later this year (SRP $4.99).
About Element Snacks, Inc.
Based in Needham, Massachusetts, Element Snacks, Inc. makes delicious Feel Good Indulgence® Snacks that are distributed nationwide. All of the brand’s products are certified gluten free, kosher and Organic and/or Non-GMO. The brand’s products can be found in thousands of grocery stores across the United States and Canada and are also available online.
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