New Primal Refreshes Brand Name and Packaging to Highlight Commitment to Fun, Portable Protein

New Primal, formerly known as The New Primal, is excited to announce its brand name and packaging refresh. This transformation reflects our commitment to innovation while continuing to delight our customers with products that fit their lifestyle needs like Zero Sugar Meat Sticks and our best-selling Snack Mates.

Under the simplified moniker “New Primal,” the brand aims to infuse a sense of enjoyment into our identity while better representing our core customers. This evolution of our branding and packaging not only honors our legacy of bringing innovation to the category but also underscores our dedication to creating products that resonate with our community.

The new packaging design retains the playful spirit that New Primal is known for, featuring vibrant colors and engaging graphics that capture the essence of our brand. Packaging changes include a refreshed, bold logo, updated and easier to distinguish product highlights, and more playful, approachable language. Each product is crafted with care, ensuring the highest quality and taste while maintaining the trust and simple ingredients that our customers have come to expect.

Our refreshed brand and packaging are designed to be engaging and inclusive, making it easier for everyone to connect with New Primal. Whether you’re a longtime fan or a newcomer, our brand is here to welcome you into the New Primal family.

New Primal’s refreshed branding will begin rolling out across all products and marketing materials starting Fall 2025. Be on the lookout for our updated look at retailers nationwide and visit our website to learn more about what makes New Primal your go-to choice for engaging and flavorful nutrition.