Supercharge: Sales & Ops - Welcome/King Arthur Baking: A COVID-19 Case Study
Mar. 16, 2021 at 3:22 PM
Dive into this case study discussion centering on the interaction of sales and operations teams at King Arthur Baking Company, which experienced massive demand spikes for flour and other baking ingredients in 2020 as a result of the COVID-19 pandemic. The growth of opportunity coincided with a planned name change for the company, creating hard-to-navigate manufacturing challenges. The company’s VP of Sales, Tony Bass, and VP of Operations, Janis Abbingsole, will join BevNET Editor-in-Chief Jeff Klineman to talk through the way they led their departments through this crisis of opportunity, all while balancing COVID-19 induced limitations on manufacturing.
Tony Bass, VP of Sales, King Arthur Baking Co.
Janis Abbingsole, VP of Operations, King Arthur Baking Co.
Jeff Klineman, Editor in Chief, BevNET.com
