Strategic Profile: What Hershey is Looking for in an Emerging Food Brand

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“We are looking for distinctiveness,” Will Lisman, the president of Hershey’s emerging brands unit, said. “We are interested in brands pioneering categories, disrupting existing categories and not looking to be me-too players that are marginally better than the existing players.”

Recorded during NOSH Live Summer 2018 in NYC.

Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here:
https://www.projectnosh.com/events/noshlivewinter18