Schuman Cheese Evolves to Reach Clean Eaters

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Cheese is often enjoyed and celebrated for its taste and long history, but the category can intersect several current food trends and diets including high-protein snacking, clean ingredient labels and the keto diet. A lot has changed since Schuman Cheese was founded in 1945, and the family-owned, New Jersey-based company has been investing in its brands to keep up.

In this video, shot at the 2019 Summer Fancy Foods show, Jim Low, EVP of sales and marketing for Schuman, shared with NOSH how the Bella Rosa rebrand and reposition is part of a larger effort to bring consumers into the specialty cheese set by demystifying cheese terms and emphasizing how cheese can be a portable, protein-packed snack.