Project NOSH Live Bootcamp: E-Commerce Toolkit with Betsy McGinn

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Filmed during NOSH Live Winter 2017.

E-Commerce Toolkit with Betsy McGinn, Founder, McGinn eCommConsulting.

McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies ranging from launch stage to $3 billion in sales. With over 11 years of experience with Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and business optimization strategy, product and pack develop, problem resolution and ongoing management of their eCommerce business. With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique perspective through the brand lens to guide clients in this complex channel. Additional multi- channel experience in both the US and Canada enhances the development of eCommerce strategy that balances the interests of all sales channels in order to manage channel conflict.